BRAND Playbook
Strategy, Design and Everything
in Between
Brand Building is putting Functional & Emotional
elements together for product & client development of a business.
EMOTIONAL
ELEMENTS
Unique Selling Point
THIS IS THE EXHAUSTIVE LIST OF EVERYTHING ONE BRAND IS MADE UP OF -
EVERY BRAND USES THESE MEDIUMS TO COMMUNICATE WITH THEIR AUDIENCE
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They DO NOT.. CANNOT do anything outside of these functional & emotional branding realm
... & YET
SOME BRANDS BLAZE BRIGHTLY IN OUR MEMORY & SOME JUST DUST AWAY INTO OBLIVION
So, what's the magical concoction?
STEP 1
Choosing a befitting Brand Archetype from any of the timeless archetypes - Your product or service takes on a distinct character infused with its own unique personality, like a charismatic protagonist in a compelling story.
STEP 2
Defining your Brand’s distinct energy that resonates & draws customers. This magnetic force is your Brand Vibe, a spellbinding aura of your brand that captivates your audience souls’ at every touchpoint.
STEP 3
Weave the ideologies of your Archetype & Vibe into every fiber of the functional and emotional brand building blocks.
When the unique unity of your selected Vibe & Archetype is blended into the practical and the sentimental aspects of Brand Building...
..The result?