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BRAND Playbook

Strategy, Design and Everything
in Between

Brand Building is putting Functional & Emotional
elements to
gether for product & client development of a business.

THIS IS THE EXHAUSTIVE LIST OF EVERYTHING ONE BRAND IS MADE UP OF -

 

EVERY BRAND USES THESE MEDIUMS TO COMMUNICATE WITH THEIR AUDIENCE 

​

They DO NOT.. CANNOT do anything outside of these functional & emotional branding realm

 

... & YET 

 

SOME BRANDS BLAZE BRIGHTLY IN OUR MEMORY & SOME JUST DUST AWAY INTO OBLIVION

 

So, what's the magical concoction? 

 

 STEP 1 

 

Choosing a befitting Brand Archetype from any of the timeless archetypes - Your product or service takes on a distinct character infused with its own unique personality, like a charismatic protagonist in a compelling story.

 

 STEP 2 

 

Defining your Brand’s distinct energy that resonates & draws customers. This magnetic force is your Brand Vibe, a spellbinding aura of your brand that captivates your audience souls’ at every touchpoint.

 

 STEP 3 

 

Weave the ideologies of your Archetype & Vibe into every fiber of the functional and emotional brand building blocks.

 

 

When the unique unity of your selected Vibe & Archetype is blended into the practical and the sentimental aspects of Brand Building...

 

..The result?

 

Is Immaculate....
 
A Brand that has a Clear Personality that the audience can recognize from 100 miles away & a Clear Aura that they connect to & crave.
Brand Building

Brand Emotion & Function Elements
Chapters

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