In the world of Brand Building, the biggest players focus on
"Who the Brand is" & "How the brand makes it's customers feel" using
To define "What is the Nature of your Company/Product"
To define "How you want your Audience to Feel"
At the heart of it all, Brand Archetypes are symbolic personas or character types of humans. They become the DNA of a brand, giving brands a Personality' by defining "who the brand is" & shaping its overall image in the marketplace so they become recognizable to their audience on a deeper level.
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There are 12 Brand Archetypes - Creator, Sage, Ruler, Caregiver, Everyman, Hero, Magician, Lover, Jester, Innocent, Explorer & Outlaw. Each possessing innate, universal patterns of thoughts & behaviors.
Brands leverage the archetype & it's nature that they want their product to represent. This helps Brands to establish a distinct identity, communicate their values, and connect with their target audience.
On the other hand, Brand Vibe focuses on "how the brand wants its audience to feel" around it. It is the aura that the brand gives off & leaves a lasting impression on the minds and hearts of it's audience. It goes beyond the tangible attributes of product & delves into emotional realm of how a customer experiences the brand.
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There are 10 Brand Vibes - Sophistication, Intelligence, Fun, Cozy, Connection, Global, Sparkly, Deep, Mysterious & Sunshine. Each possessing sublime, universally attached feelings & energy.
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By understanding & intentionally crafting their brand vibe, companies can shape the emotional experience they want to evoke in their audience. This allows brands to foster invariable bonds with their customers.
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What Makes Your Brand "YOU" is your precise personality style personified by a definite archetype added with a splash of distinct aura your product carries that communicates with your audience on a vibe level.
That’s where the "One of a Kind You" is created.
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In our Brand Domination Manual, we have embedded right ideologies of brand archetype & accurate subliminal hints of brand vibe in all functional and emotional elements of branding to create a perfect YOU.
Just Pick your Power Duo & Let your "Brand Domination Manual" Take Care of the Rest
Brand Archetypes
The Everyman Brand Archetype is an absolute powerhouse of "Relatability"
celebrating the rawness of those everyday human things.
The customers of this Brand Archetype, crave authenticity, inclusivity, and the brands that get it, that speak their language, and truly understand their day-to-day experiences. Product serves the needs of the average person, offers practical and reliable solutions. Identity of the person next door, the friend who's always got your back, the one who gets the ups and downs of everyday life then Everyman Brand Archetype is your archetype.
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Sunshine vibe is all about radiating warmth, happiness, and pure sunshine, creating an atmosphere that'll uplift your spirits and brighten even the gloomiest of days!
This brand vibe is for those who have & crave that cheerful mindset & mood, and are being inspired to seize every sunny opportunity. It is the aura of sipping on your favorite fruity drink, lounging on a stunning beach in a vibrant beachwear, soaking up the sun, and embracing a lifestyle focused on promoting happiness, well-being, & living life to the absolute fullest. Sunshine product gives off positive aura of rejuvenation, motivation to conquer the world, making every moment count and create waves.
Brand Archetype Brand Domination Guide
Brand Vibe Brand Domination Guide
BRANDING IS THE RELATIONSHIP BETWEEN CUSTOMER & COMPANY​
Brand Archetype & Brand Vibe work in tandem creating a brand that leaves an indelible mark in the hearts and minds of the audience.
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These are used to develop a Brand personality as well as a Personal Brand in every segment of industry. Ideally brands/personal brand can choose One Archetype to create an "image" in the eyes of it's audience & One Vibe to support the archetype to create a truly Unique "feeling" in the minds of it's audience.
HAVING A PRECISE SINGULAR BRAND ARCHETYPE & A DISTINCT BRAND VIBE
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Helps Your Audience Recognize & Remember You with Ease
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Provides proper Framework to build cohesive & aligned Visions & Strategies
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Helps create One-of-a-Kind Personal Brand That Commands Attention
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Create a Connection with Customer on a emotional & mental level
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Gives clarity & surety thus simplifies the process of brand building
Inside Brand Domination Manual of Brand Archetype & Brand Vibe
Vision & Mission
Identity & Voice
FRAMEWORK CATALOG
COMPILATIONS
Color & Font
PRIMARY/SECONDARY MENU
Visuals & Story
Social Media & Ads
THEME ORIENTED IDEAS
CAMPAIGNS & CAPTIONS
Website & Product
DETAILED RUNDOWN
Value
Strategies
USP & Positioning
FRAMEWORK CATALOG
FOR CLIENT ACQUISITIONS
FULL CATEGORY PROSPECTING
Logo
Customer
APT SUBJECT SPECIFIC
PORTFOLIOS
Communication
GUIDELINES
