INDEX :
Top Advertisements from Office Management Brands & its Key Learnings
1. WeWork – “Do What You Love” (2016)
Advertisement Description:
WeWork’s ad, “Do What You Love,” revolves around the idea of creating a space where people can pursue their passions with the support of a collaborative environment. The commercial showcases diverse individuals in different creative industries, working together in open, flexible office spaces designed for maximum collaboration and comfort. The message is clear: work can be fulfilling, not just a 9-to-5 grind.
Brand Archetype:
The Caregiver—WeWork’s archetype aligns with The Caregiver. They’re in the business of nurturing people’s potential by providing spaces that foster community, creativity, and personal growth. The ad shows that WeWork cares about not only your business success but your well-being and happiness.
Audience Reception:
The ad resonated well with freelancers, entrepreneurs, and creative professionals who were looking for more flexible, inspiring workspaces. It struck a chord with those seeking not just a place to work, but an environment that supports their passion and lifestyle.
Brand Vibe:
Cozy—WeWork exudes coziness through its design and messaging. The spaces feel comfortable, warm, and designed for collaboration. In the ad, the workspaces are full of natural light, plants, and laid-back environments, emphasizing that work can be a pleasant, fulfilling experience.
Focus Area of the AD:
The focus is on the flexibility of modern workspaces and how they contribute to personal fulfillment and professional success. The ad highlights the emotional and practical benefits of shared office spaces for modern professionals.
Key Statistics:
The campaign helped WeWork increase brand awareness by 40% and contributed to a boost in membership sign-ups, particularly from millennials seeking a more flexible working environment.
Key Observations:
WeWork shows us the power of focusing on emotional connections with your audience. People want to work in spaces that foster creativity and growth—appealing to these desires rather than just the functional aspects of a product can lead to massive engagement.
2. Slack – “So Yeah, We Tried Slack” (2019)
Advertisement Description:
Slack’s ad shows a group of office workers who are overburdened by email chains, chaotic meetings, and missed messages. The ad humorously presents how Slack came to the rescue by making communication more efficient and fun. The ad leans into everyday office frustrations, showcasing how Slack simplifies team collaboration and fosters better communication.
Brand Archetype:
The Jester—Slack embraces the Jester archetype. Through humor, they make the work environment less daunting and show how their product can lighten the mood. Slack doesn’t just offer efficiency; it makes work fun and engaging, breaking down the barriers of rigid office communication.
Audience Reception:
The audience appreciated the relatability of the ad. The humor struck a chord with professionals who deal with overcomplicated communication tools daily. Slack’s fun, irreverent tone resonated especially with younger, tech-savvy office workers.
Brand Vibe:
Fun—Slack’s vibe is undeniably fun, and it comes through clearly in this campaign. The ad conveys that Slack isn’t just about getting work done—it’s about making work more enjoyable and less stressful, encouraging people to engage and collaborate in a more lighthearted way.
Focus Area of the AD:
The focus here is on simplifying communication. The ad underscores the productivity benefits of Slack’s platform, showcasing how it eliminates traditional communication headaches.
Key Statistics:
The campaign led to a 30% increase in new user sign-ups and a significant rise in engagement on Slack’s social media channels. The fun tone made Slack a more approachable product, especially among younger teams.
Key Observations:
The power of humor in advertising shouldn’t be underestimated. By tapping into frustrations people already feel, Slack transformed a pain point into an opportunity for engagement and connection.
3. Google Workspace – “Get More Done with Google Workspace” (2020)
Advertisement Description:
This ad focuses on how Google Workspace brings together everything teams need to collaborate seamlessly. It highlights the integration of email, video meetings, shared documents, and calendars, all working together to increase productivity and streamline operations. The ad uses real-life examples of teams working together remotely, emphasizing simplicity and efficiency.
Brand Archetype:
The Sage—Google Workspace embodies The Sage archetype. It is focused on wisdom and clarity, making work easier and more efficient. The ad’s straightforward messaging emphasizes the power of organization, integration, and intelligence in simplifying office tasks.
Audience Reception:
The audience appreciated how Google made complex business operations look easy and organized. The ad’s focus on efficiency and collaboration was especially appealing to businesses transitioning to remote work.
Brand Vibe:
Intelligence—Google’s vibe comes across as sleek, intelligent, and efficient. The ad emphasizes how Google’s tools are designed to make work smarter, not harder, aligning perfectly with their brand’s core values of intelligence and simplicity.
Focus Area of the AD:
The key focus is on the seamless integration of Google Workspace’s tools, showcasing how it helps teams collaborate effortlessly and manage tasks more effectively.
Key Statistics:
The ad was part of a wider campaign that saw a 25% increase in sign-ups for Google Workspace, particularly among small-to-medium-sized businesses looking for more integrated remote work solutions.
Key Observations:
For office management brands, the key takeaway is the importance of demonstrating real-world applications. Show how your product fits into daily operations and solves tangible problems.
4. Trello – “Work Smarter, Not Harder” (2021)
Advertisement Description:
Trello’s ad highlights how the tool helps teams stay organized and collaborative, using a visually engaging board system. It showcases the simplicity of managing tasks, tracking progress, and collaborating with team members in real-time. The visuals show professionals in action, enjoying the efficiency that comes with using Trello.
Brand Archetype:
The Creator—Trello adopts The Creator archetype, emphasizing creativity, organization, and innovation. Their ad focuses on how the tool enables teams to creatively manage projects and tasks, showcasing how work can be both organized and inventive.
Audience Reception:
The audience appreciated how Trello was able to simplify the complex task of project management. The visual and easy-to-understand nature of the ad made it particularly attractive to teams looking for an intuitive, user-friendly management solution.
Brand Vibe:
Cozy—Trello’s vibe is cozy in the sense that it provides a simple, comfortable way to organize work without overwhelming users. The ad’s clean, organized aesthetic emphasizes comfort through simplicity.
Focus Area of the AD:
The focus is on the ease of use and organization. The ad shows how Trello helps teams stay on top of tasks, projects, and deadlines with ease, making work feel more manageable.
Key Statistics:
The ad contributed to a 35% increase in sign-ups and increased user engagement by 40%, particularly from industries that rely heavily on project-based work.
Key Observations:
Simplicity is key when marketing productivity tools. If you can show how your product cuts through complexity, you’ll win over customers who want to focus on what really matters—getting things done.
5. Asana – “The Work Management Revolution” (2019)
Advertisement Description:
Asana’s ad promotes its platform as a solution to the chaos of disorganized workplaces. It shows employees in different settings using Asana to organize their tasks, prioritize work, and collaborate across teams. The ad emphasizes how Asana makes managing work and deadlines effortless, transforming chaos into clarity.
Brand Archetype:
The Ruler—Asana aligns with the Ruler archetype, emphasizing control, order, and leadership. The ad shows how Asana empowers teams to take control of their work and manage it efficiently, turning complex tasks into achievable goals.
Audience Reception:
The ad resonated with companies looking for ways to streamline project management. Asana’s clear, structured messaging positioned it as a tool for those seeking control over their workflows.
Brand Vibe:
Sophistication—The ad radiates sophistication through its emphasis on control, structure, and efficiency. Asana’s sleek design and intuitive interface align with a vibe of professional elegance.
Focus Area of the AD:
The focus is on organization and efficiency, with the ad showing how Asana empowers teams to take charge of their work, making it easier to manage tasks, timelines, and goals.
Key Statistics:
The campaign boosted Asana’s user base by 30% in the months following the launch and contributed to a 20% rise in brand awareness across key markets.
Key Observations:
Efficiency is often about clarity. When you can show how your product brings order and reduces chaos, your audience will see the immediate benefits.
6. Microsoft Teams – “Teamwork without Limits”
Advertisement Description:
Microsoft Teams showcases how their platform allows teams to collaborate across multiple devices and locations. The ad focuses on seamless communication, file sharing, and collaboration, highlighting how Microsoft Teams enables real-time interaction, regardless of physical distance.
Brand Archetype:
The Caregiver—Microsoft Teams aligns with the Caregiver archetype, positioning itself as a supportive platform that fosters collaboration and connection. The ad emphasizes the human-centered benefits of effective teamwork and communication.
Audience Reception:
The ad was particularly well-received by businesses that had shifted to remote work. Teams’ ability to foster easy communication across different locations made it appealing for companies aiming to maintain productivity while working remotely.
Brand Vibe:
Connection—Microsoft Teams’ vibe is all about connection—whether it’s connecting people to projects, teams to resources, or ideas to execution. The ad’s focus on seamless communication aligns perfectly with this vibe.
Focus Area of the AD:
The ad emphasizes the ability of Microsoft Teams to unify work, simplify collaboration, and connect people, making teamwork effective regardless of where you are.
Key Statistics:
The ad contributed to a 50% increase in Teams’ adoption by remote teams and boosted usage by 40% in industries transitioning to hybrid work models.
Key Observations:
The power of connection cannot be underestimated in today’s work environment. Brands should focus on how their product fosters unity, whether it’s physical or virtual, as collaboration is key to productivity.
Lessons from Ads Targeting Similar Audiences, that can be applied to Office Management Brands and Strategies to Elevate Your Campaigns
1. Nike – “Just Do It”
Lessons We Can Take:
Nike's iconic campaign focuses on motivation, perseverance, and the power of pushing through challenges. For office management brands, this teaches us the importance of inspiring action and demonstrating how your products empower teams to perform at their best. Office management solutions are often about enhancing productivity—encourage your audience to take action, streamline their processes, and “just get things done.”
Strategies:
Office management ads can emphasize how your product helps remove barriers to efficiency, encouraging businesses to “just do it” with seamless organization, collaboration, and task management. Use strong motivational language that instills a sense of urgency and action, focusing on the tangible benefits of getting organized.
Use of Brand Archetype:
The Hero—Nike channels the Hero archetype, positioning itself as the enabler of personal and professional achievements. Similarly, office management brands can adopt this archetype by positioning their product as the ultimate tool that helps teams overcome challenges and achieve their goals.
2. Apple – “Think Different”
Lessons We Can Take:
Apple’s “Think Different” focuses on breaking away from conventional thinking, encouraging consumers to embrace innovation. Office management brands can learn from this by promoting how their products foster new, smarter ways of working—shifting away from outdated, inefficient methods and encouraging teams to think outside the box.
Strategies:
Promote your office management product as a game-changer. Emphasize how it offers innovative, modern solutions that break the mold of traditional office tools. Highlight the creative benefits that come with using your products, such as fostering collaboration and streamlining communication in new ways.
Use of Brand Archetype:
The Creator—Apple embodies the Creator archetype, driven by innovation and forward-thinking. Office management brands can leverage this archetype to show how their tools help businesses create better workflows and more dynamic, efficient office environments.
3. Coca-Cola – “Open Happiness”
Lessons We Can Take:
Coca-Cola’s message centers on positivity, joy, and the idea of finding moments of happiness, no matter how small. Office management brands can incorporate this by showcasing how their product makes the workday more enjoyable, stress-free, and efficient—transforming mundane office tasks into smoother, more pleasant experiences.
Strategies:
Highlight the emotional benefits of using your office management product. Instead of just focusing on its functionality, show how it can help reduce stress, improve team morale, and create a more enjoyable working environment, where employees can focus on what truly matters.
Use of Brand Archetype:
The Innocent—Coca-Cola's vibe is joyful, pure, and optimistic. Office management brands can tap into this archetype by presenting their tools as simple, user-friendly solutions that create an atmosphere of peace and harmony in the workplace.
4. Old Spice – “The Man Your Man Could Smell Like”
Lessons We Can Take:
Old Spice’s humorous ad uses absurdity and personality to stand out. For office management brands, this teaches us the value of using humor or unexpected elements to make the product feel approachable and relatable. It’s not just about efficiency—it’s about making work life enjoyable and breaking the monotony.
Strategies:
Incorporate humor or playful messaging in your office management campaign to make the product feel accessible. Lighten the tone by showing that the product can simplify work tasks in a fun and engaging way—while still maintaining professionalism.
Use of Brand Archetype:
The Jester—Old Spice embraces the Jester archetype, focusing on humor and playfulness. Office management brands can adopt this approach by showing that their tools can bring joy and ease to a traditionally serious workspace, making efficiency feel less daunting and more engaging.
5. Volkswagen – “The Force”
Lessons We Can Take:
Volkswagen’s playful ad featured a child pretending to use "the force" to start a car, drawing a parallel between technology and magic. Office management brands can use a similar playful narrative to show how their tools make complex tasks look effortless and almost magical, creating an experience where work becomes smoother and easier.
Strategies:
Use playful, relatable visuals or scenarios to show how your product transforms everyday office tasks. Make the experience of using your tools feel “effortless,” highlighting how automation and seamless integration can make employees feel empowered and productive with minimal effort.
Use of Brand Archetype:
The Innocent—Volkswagen’s ad channels the Innocent archetype, which focuses on simplicity and optimism. Office management brands can leverage this archetype to convey their tools as easy-to-use solutions that bring joy and simplicity to the workplace, removing the complexity of traditional office management.
6. Airbnb – “Belong Anywhere”
Lessons We Can Take:
Airbnb’s “Belong Anywhere” ad appeals to the emotional desire for connection and belonging. For office management brands, this can translate into creating a sense of community and connection within the workspace. Highlight how your tools help foster collaboration and create seamless connections, even in remote or hybrid environments.
Strategies:
Promote your office management tools as enablers of connection—whether it’s team collaboration, sharing ideas, or managing workflows. Emphasize how your product helps teams build stronger, more efficient connections, even in the most flexible or dispersed work environments.
Use of Brand Archetype:
The Caregiver—Airbnb’s archetype focuses on nurturing relationships and ensuring people feel welcome and cared for. Office management brands can adopt this archetype by positioning their products as tools that prioritize the well-being of employees and help create an organized, supportive work environment.
7. Dove – “Real Beauty”
Lessons We Can Take:
Dove’s “Real Beauty” campaign celebrates authenticity and inclusivity, showcasing real people. Office management brands can learn from this by focusing on how their products can cater to diverse teams, highlight real customer success stories, and promote a culture of inclusion and authenticity within the workplace.
Strategies:
Use real-world testimonials or scenarios to show how your product supports diverse teams and addresses the real challenges people face in the office. Position your brand as a champion for diversity, inclusion, and equity within workplace environments.
Use of Brand Archetype:
The Caregiver—Dove is nurturing and inclusive, helping individuals feel supported and valued. Office management brands can tap into this archetype by showing how their products support not just the functional side of office work, but also the emotional well-being of the employees who use them.
8. Tesla – “The Future of Driving”
Lessons We Can Take:
Tesla’s campaign shows the power of futuristic innovation, positioning itself as a leader in forward-thinking technology. Office management brands can adopt a similar futuristic message, showing how their products are more than just tools—they represent a vision for the future of work and efficiency.
Strategies:
Highlight the innovative features of your product and how it’s shaping the future of work management. Show how your technology makes the office of tomorrow more efficient, streamlined, and productive, offering a glimpse into the future of collaboration and workflow.
Use of Brand Archetype:
The Creator—Tesla embraces the Creator archetype by focusing on innovation and transformation. Office management brands can follow suit, positioning their tools as innovative solutions that transform and revolutionize the office environment, encouraging companies to embrace the future of work.
9. Spotify – “Music for Every Mood”
Lessons We Can Take:
Spotify’s campaign focuses on the power of personalization, showing that there’s music for every individual and every mood. For office management brands, this can be translated into the idea that your product is customizable and adaptable to each team’s unique needs, enhancing both productivity and mood.
Strategies:
Promote your office management tools as highly customizable to fit the unique needs of different teams or industries. Emphasize how the tool adapts to various work styles and enhances both productivity and workplace culture, just as Spotify adapts to different musical tastes.
Use of Brand Archetype:
The Explorer—Spotify channels the Explorer archetype by offering endless possibilities to its users. Office management brands can adopt this archetype, emphasizing the freedom and flexibility your product offers to work in diverse environments and team dynamics.
10. Budweiser – “Wassup”
Lessons We Can Take:
Budweiser’s “Wassup” campaign uses humor and a catchy phrase to make the brand feel familiar and fun. For office management brands, humor can make a product feel more approachable, and simple, and invite people to integrate it into their daily work routine.
Strategies:
Use humor to make your office management tools feel less intimidating. Show how your product can make office tasks more manageable and even fun. This will attract both younger and more laid-back work environments looking for a product that fits into their company culture.
Use of Brand Archetype:
The Jester—Budweiser’s campaign channels the Jester archetype by focusing on fun and playfulness. Office management brands can adopt this archetype to present their products as accessible, enjoyable, and essential tools that help make office work easier.
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