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Wyndham Hotels & Resorts - Count on Me

Targeting - Travelers seeking a trusted and reliable hotel experience with a strong emphasis on health and safety.

Core Theme of the Campaign -

Wyndham Hotels & Resorts' "Count on Me" campaign not only prioritizes guest safety but also emphasizes the importance of creating a welcoming and reassuring environment for travelers during uncertain times.

About the
Campaign
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Wyndham Hotels & Resorts' "Count on Me" campaign focuses on providing a safe and comfortable stay for guests by implementing enhanced health and safety measures across their properties.

Formula applied by the Campaign to elicit customer action -

The campaign highlights Wyndham's commitment to the health and well-being of its guests and employees through rigorous cleaning protocols and enhanced safety measures.

Business Title

A Look at
the Campaign

1. Wyndham Hotels & Resorts has implemented thorough cleaning protocols and enhanced safety measures in response to the COVID-19 pandemic to ensure the health and safety of their guests and employees.

2. The campaign focuses on "Count on Me" as a promise to guests that they can trust Wyndham to provide a safe and comfortable stay experience.

3. The campaign highlights the adoption of industry-leading health and safety standards, including increased cleaning frequency, use of hospital-grade disinfectants, and the implementation of social distancing measures in common areas.

4. Wyndham's commitment to guest safety is further demonstrated through initiatives such as contactless check-in and check-out, as well as the promotion of cashless transactions to minimize direct contact.

5. The campaign promotes transparent communication with guests, providing them with up-to-date information about the health and safety measures implemented at each property.

6. Wyndham is also actively engaging with guests to understand their concerns and preferences to continually improve and adapt their health and safety protocols.

7. The campaign highlights the "Count on Me" training program for hotel staff, ensuring they are equipped with the necessary knowledge and skills to implement and maintain the highest health and safety standards.

8. Wyndham encourages guests to provide feedback on their experiences, reinforcing their dedication to continuous improvement and accountability.

9. The "Count on Me" campaign extends beyond guest safety, emphasizing the importance of creating a warm and hospitable environment to make guests feel welcome and at ease during their stay.

10. Through the "Count on Me" campaign, Wyndham Hotels & Resorts aims to provide travelers with peace of mind, assuring them that their health, safety, and comfort are top priorities when choosing to stay at their properties.

Should you find value in this succinct overview, you will appreciate access to 
BRAND
COLOSSAL

An exhaustive analysis we have garnered elucidating the following 3 studies -

A. The comprehensive breakdown & precise elements that led to the campaign’s success

B. Intricate details behind the campaign to ensure you don't miss any valuable insights we've uncovered

C. Components required to execute a similar campaign or a campaign of equivalent magnitude at your scale
 
This shall be alongside an extensive compendium of these insights for more than 1600 additional successful campaigns. 
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