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wimbledon - Always like never before campaign
Targeting - All passengers using TFL's public transport services. The campaign aims to engage a diverse demographic, emphasizing the collective responsibility of creating a safe and respectful environment for everyone.
Core Theme of the Campaign -
Always Like Never Before" creatively blends various visual elements, including animation and CGI, to showcase Wimbledon's history. The campaign cleverly balances tradition and innovation, appealing to both longtime tennis enthusiasts and a younger audience
About the
Campaign -
The "Always Like Never Before" campaign by Wimbledon is a tribute to the tournament's rich history and iconic moments. Launched on June 12, 2023, the campaign uses a 60-second film showcasing archive footage, 2D illustration, 3D animation, CGI, and photography to revisit historic Wimbledon moments
Formula applied by the Campaign to elicit customer action -
The campaign's focal point is a 60-second spot celebrating iconic moments on Wimbledon's turf. It combines tradition and innovation, recognizing the sport's trailblazers and greats, capturing the essence of Wimbledon's unique blend of history and modernity
Business Title
A Look at
the Campaign
- Tribute to Wimbledon's history and iconic moments.
- Launched on June 12, 2023.
- 60-second film combining various visual elements.
- Celebrates the blend of tradition and innovation at Wimbledon.
- Appeals to both tennis enthusiasts and a younger audience.
- Showcases the tournament's unique history with a modern touch.
- Uses archive footage, animation, CGI, and photography.
- Engages a broad audience, capturing Wimbledon's timeless appeal.
Should you find value in this succinct overview, you will appreciate access to
BRAND
COLOSSAL
An exhaustive analysis we have garnered elucidating the following 3 studies -
A. The comprehensive breakdown & precise elements that led to the campaign’s success
B. Intricate details behind the campaign to ensure you don't miss any valuable insights we've uncovered
C. Components required to execute a similar campaign or a campaign of equivalent magnitude at your scale
This shall be alongside an extensive compendium of these insights for more than 1600 additional successful campaigns.
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