Weetabix - Women's world cup
Targeting - A broad audience, capitalizing on the global appeal of the Women's World Cup. Weetabix targets consumers who are sports enthusiasts, especially those interested in women's football, and aims to connect with them through creative and engaging marketing.
Core Theme of the Campaign -
The collaboration with Bauer Media for 30-second spots on-air, aligning with on-pack promotions and geo-targeted digital efforts. This shows a strategic approach to synchronize marketing efforts across various channels for a cohesive campaign.
About the
Campaign -
Weetabix's "Women's World Cup" campaign is a comprehensive marketing initiative centered around the FIFA Women's World Cup. The campaign includes a multi-million pound TV effort, on-pack promotions, and partnerships to engage consumers during the tournament.
Formula applied by the Campaign to elicit customer action -
A significant highlight is the multi-channel approach, incorporating TV advertisements, on-pack promotions, and strategic partnerships to maximize reach and impact. Weetabix aims to leverage the excitement of the Women's World Cup to promote its brand.
Business Title
A Look at
the Campaign
- Weetabix's "Women's World Cup" campaign is a substantial marketing endeavor that spans TV, on-pack promotions, and partnerships.
- The TV campaign, part of a multi-million pound effort, positions Weetabix prominently during the Women's World Cup, capitalizing on the tournament's global viewership.
- On-pack promotions, including the "Win a FA shirt" promotion, add an interactive element, engaging consumers and offering a chance to win official football shirts.
- Strategic partnerships, such as the collaboration with Bauer Media, enhance the campaign's reach and effectiveness across traditional and digital channels.
- The campaign aligns with key trading periods, showcasing a twofold effort to generate both brand awareness and sales activation.
- By featuring in the late money TV market and leveraging the Women's World Cup excitement, Weetabix aims to navigate tough times and boost its market presence.
- sports enthusiasts, particularly those interested in women's football, creating a connection between the brand and the passion for the sport.
- Weetabix's approach reflects adaptability and innovation in marketing, using a mix of traditional and modern strategies to maximize impact.