We Are Tilt & Collingwood Learning - Smashed online
Targeting - Young Individuals - by providing a robust learning resource with self-directed tools, assessments, and teacher guidance, the campaign aims to create awareness and understanding of the causes and consequences of underage drinking.
Core Theme of the Campaign -
An interesting aspect of the campaign is its emphasis on a powerful learning experience for young people, achieved through a compelling blend of education and engagement.
About the
Campaign -
"Smashed Online" is a longstanding global alcohol awareness program developed by "We Are Tilt" in collaboration with "Collingwood Learning." With over 15 years of impact, the campaign focuses on driving behavioral and attitudinal change among young individuals regarding alcohol consumption.
Formula applied by the Campaign to elicit customer action -
The campaign received prestigious recognition, securing a double Gold at the EVCOM Clarion Awards, highlighting its effectiveness in addressing the critical issue of underage drinking
Business Title
A Look at
the Campaign
- "Smashed Online" is a global alcohol awareness initiative by "We Are Tilt" and "Collingwood Learning."
- The campaign has been impactful for over 15 years, driving behavioral change among young individuals.
- It received double Gold at the EVCOM Clarion Awards, a testament to its effectiveness.
- The focus is on delivering a powerful learning experience, blending education and engagement.
- Targeted at young people, the campaign provides self-directed learning tools and assessments.
- Emphasis on addressing the causes and consequences of underage drinking.
- The campaign has been recognized in the Education Resources Awards.
- "Smashed Online" showcases the commitment to creating positive change regarding alcohol consumption.