1. The "It Chapter Two" campaign kickstarts with teaser trailers and posters that provide glimpses of the terrifying world created by the movie, creating anticipation for the release.

2. Warner Bros. organizes interactive pop-up events in select cities, allowing fans to step into the world of "It" and experience spine-chilling moments from the film first-hand.

3. The campaign incorporates innovative augmented reality games where fans can use their smartphones to hunt for hidden "It" themed virtual objects in their surroundings, providing an immersive and interactive experience.

4. Warner Bros. creates engaging social media content, including behind-the-scenes footage, character profiles, and interactive polls, to keep fans engaged and excited about the movie.

5. They partner with influencers and popular horror-centric social media accounts to promote the film, generating buzz and reaching a wider audience within the target demographic.

6. The campaign also includes special screenings and premieres, giving fans the opportunity to watch the movie before its release date and generating positive word-of-mouth.

7. Warner Bros. encourages fan participation by hosting contests and giveaways, offering exclusive merchandise and experiences related to the "It" franchise.

8. They collaborate with online platforms and websites to create custom, fear-inducing quizzes and games that allow fans to test their knowledge and bravery, further immersing them in the "It" universe.

9. The campaign builds on the successful marketing strategies used for the first "It" film, leveraging the fanbase's excitement and using innovative approaches to foster a deeper and more immersive connection to the sequel.

10. Through a combination of absorbing experiences, interactive digital content, and strategic partnerships, the "It Chapter Two" campaign aims to create a buzz, generate high box-office numbers, and solidify the franchise as a staple in the horror genre.