Warby Parker - Virtual Try-On
Targeting - Fashion-conscious individuals looking for trendy and stylish eyewear, as well as those seeking a hassle-free and convenient shopping experience for prescription glasses or sunglasses.
Core Theme of the Campaign -
The campaign introduces an interactive and engaging experience for customers, allowing them to explore different frame styles, colors, and shapes virtually, empowering them to make more confident and informed decisions.
About the
Campaign -
The Warby Parker Virtual Try-On campaign is a digital initiative by the eyewear company to give customers the ability to try on glasses virtually through an augmented reality feature on their website or mobile app.
Formula applied by the Campaign to elicit customer action -
The innovative use of technology to provide customers with a realistic and convenient way to try on glasses before making a purchase, eliminating the need for in-person try-ons.
Business Title
A Look at
the Campaign
1. The Warby Parker Virtual Try-On campaign revolutionizes the eyewear shopping experience by leveraging augmented reality technology to virtually simulate the act of trying on glasses.
2. Customers can use their computer's webcam or smartphone camera to virtually try on Warby Parker's wide selection of glasses frames, seeing their reflection in real-time with the chosen frames superimposed on their face.
3. The campaign offers a variety of customization features, including the ability to adjust the fit, tilt, and position of the virtual glasses on the face, providing a highly personalized and accurate representation of how the glasses will look and fit.
4. Through the virtual try-on experience, customers can explore different frame styles, try on various colors and patterns, and even compare multiple glasses side by side, making it easier to narrow down their choices and find their perfect pair.
5. The campaign goes beyond just visualizing glasses on the face, as customers can also use the virtual try-on to measure pupillary distance, ensuring accurate prescription lens fit.
6. The virtual try-on feature is available on both the Warby Parker website and mobile app, offering a seamless and consistent experience across different platforms.
7. The campaign also provides resources and guides to help customers understand their face shape, skin tone, and personal style, assisting them in choosing glasses that complement their unique features and preferences.
8. With the virtual try-on option, customers can confidently make online purchases without the uncertainty of how the frames will look and fit, resulting in a more satisfying shopping experience and increased customer satisfaction.