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VMLY&R Commerce USA - Beer Brochure
Targeting - Primarily B2B, catering to businesses and professionals in the beverage industry.
Core Theme of the Campaign -
Continental brewed their brand story into a beer, creating a unique and engaging experience with 'The Beer Brochure'.
The campaign merges traditional marketing with an immersive product experience, turning a brochure into a tangible, enjoyable product.
About the
Campaign -
The Beer Brochure is a unique B2B marketing campaign by VMLY&R Commerce USA for Continental, presenting a German American style lager.
It's an interactive sales kit brewed, packaged, and delivered using Continental technology
Formula applied by the Campaign to elicit customer action -
VMLY&R Commerce USA received the B2B Sector prize at The Drum Awards for Digital Industries 2022 for this innovative 'Beer Brochure' campaign
Business Title
A Look at
the Campaign
- Continental's Beer Brochure is a groundbreaking B2B campaign, fusing technology and brewing to create an interactive sales kit.
- Recognized with a prestigious award for its innovation in the B2B sector.
- The campaign stands out by transforming a brochure into a tangible product, enhancing the brand experience.
- Targeted at businesses and professionals in the beverage industry.
- Successfully integrates traditional marketing with a hands-on, immersive product experience.
Should you find value in this succinct overview, you will appreciate access to
BRAND
COLOSSAL
An exhaustive analysis we have garnered elucidating the following 3 studies -
A. The comprehensive breakdown & precise elements that led to the campaign’s success
B. Intricate details behind the campaign to ensure you don't miss any valuable insights we've uncovered
C. Components required to execute a similar campaign or a campaign of equivalent magnitude at your scale
This shall be alongside an extensive compendium of these insights for more than 1600 additional successful campaigns.
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