VisitLEX - The World's First Travel Review By Horses Campaign
The campaign targets travelers and tourists interested in visiting Lexington, Kentucky, as well as those who appreciate creative and unconventional marketing. It appeals to a broad audience, including families, travel enthusiasts, and anyone who enjoys humorous and imaginative content.
Core Theme of the Campaign -
The campaign’s interesting angle is its use of animals, specifically horses, to provide travel reviews. This unexpected and playful approach captures attention and adds a light-hearted, engaging element to the promotional content. It cleverly ties into Lexington’s identity as a major horse country and capitalizes on the charm and appeal of these animals.
About the
Campaign -
VisitLEX’s “The World’s First Travel Review By Horses” campaign is a unique promotional effort that features horses reviewing travel destinations in Lexington, Kentucky. The campaign includes a whimsical video where horses provide their humorous and charming insights on local attractions and accommodations.
Formula applied by the Campaign to elicit customer action -
The standout feature of the campaign is its creative and humorous concept of using horses as travel reviewers. The video showcases the horses visiting various spots and giving their "opinions" on them, adding an entertaining and novel twist to traditional travel reviews.
A Look at the Campaign
Creative Concept: Features horses as travel reviewers, providing a unique and humorous take on travel content.
Local Flavor: Highlights Lexington’s attractions and accommodations through the perspective of its iconic horses.
Engaging Content: The whimsical and charming nature of the horses’ reviews captures viewers’ attention and makes the content memorable.
Humor and Novelty: Uses humor and novelty to stand out in the crowded travel marketing space.
Connection to Location: Ties the campaign to Lexington’s identity as a renowned horse country, enhancing local relevance.
Broad Appeal: Appeals to a wide audience, including potential tourists, horse lovers, and those who enjoy creative marketing.
Visual Appeal: Features engaging and visually appealing footage of horses interacting with various local sites.
Shareability: The fun and unique concept encourages sharing and word-of-mouth promotion.