UpWork - This is how we work now campaign
Targeting - Professionals, businesses, and freelancers who resonate with the need for a shift in traditional work paradigms. It aims to appeal to those open to embracing a more flexible and dynamic work environment.
Core Theme of the Campaign -
An intriguing aspect is the use of a "zombie CEO" singing to employees, delivering a powerful message that the old ways of working are obsolete. The campaign uses humor and creativity to convey a serious message.
About the
Campaign -
Upwork's "This Is How We Work Now" campaign is a creative endeavor emphasizing the evolving nature of work. It features a musical element and challenges outdated work norms.
Formula applied by the Campaign to elicit customer action -
The resurrection of a CEO, Jack, in a musical setting, symbolizing the death of traditional work practices. The emphasis is on embracing new ways of working.
Business Title
A Look at
the Campaign
- Musical Element: Incorporates a musical format to convey the message dynamically.
- CEO Resurrection: Symbolizes the death of outdated work practices and the rise of new approaches.
- Humorous Approach: Uses humor to engage the audience while addressing a serious subject.
- Call for Change: Encourages viewers to rethink and reinvent their approach to work.
- Business and Professional Focus: Targets both businesses and professionals adapting to changing work landscapes.
- Narrative Creativity: Leverages storytelling and creative elements to make a lasting impact.
- Timely Relevance: Aligns with the contemporary shift towards remote and flexible work.
- Cultural Connection: Taps into cultural moments to resonate with a diverse audience.