UberEats - Best Friends campaign
Targeting - Individuals who appreciate the convenience of food delivery services and ride-sharing. The campaign aims to attract those interested in joining Uber One, a membership designed for people who enjoy good food and exploring different places.
Core Theme of the Campaign -
The campaign takes a unique approach by using celebrity figures to illustrate the joy and camaraderie that can arise from using UberEats and Uber One. It goes beyond the traditional promotional strategies to create a narrative that resonates with the audience on a personal and emotional level.
About the
Campaign -
The UberEats Best Friends campaign is a heartwarming promotional initiative for Uber One, the brand's membership service. The campaign features Hollywood icon Robert De Niro and actor Asa Butterfield forming an unlikely friendship, bonding over shared experiences facilitated by UberEats and Uber One.
Formula applied by the Campaign to elicit customer action -
The portrayal of the delightful friendship between Robert De Niro and Asa Butterfield. Through fun and heartwarming vignettes, the campaign showcases the two stars enjoying Uber rides around London and savoring dishes from various restaurants available on the UberEats platform.
Business Title
A Look at
the Campaign
- Hollywood stars Robert De Niro and Asa Butterfield feature in the UberEats Best Friends campaign.
- The campaign promotes Uber One, a membership for food enthusiasts and explorers.
- Vignettes showcase the on-screen friendship, emphasizing shared experiences using UberEats.
- The duo travels around London in Ubers, ordering meals from various restaurants.
- The narrative focuses on the joy and convenience of using UberEats and Uber One.
- Heartwarming moments highlight the unexpected friendship formed through the campaign.
- The campaign aims to resonate with a broad audience interested in food delivery and ride-sharing.
- Overall, it creates a memorable and emotional connection between the brand, the audience, and the featured celebrities.