Turkish Airlines - Pangea campaign
Targeting - Individuals with a global perspective, frequent travelers, and those interested in cultural exploration. Turkish Airlines aims to resonate with A broad audience by promoting the universal theme of interconnectedness.
Core Theme of the Campaign -
The campaign takes an innovative approach by using the concept of the ancient supercontinent Pangea as a metaphor for the interconnected world. It visually showcases diverse landscapes and cultures, emphasizing the idea that Turkish Airlines plays a role in bringing people and places together.
About the
Campaign -
Turkish Airlines' "Pangea" campaign is a captivating marketing initiative featuring renowned actor Morgan Freeman. The campaign aims to symbolize the global connectivity facilitated by Turkish Airlines, emphasizing the idea that we are all connected, regardless of our backgrounds or locations.
Formula applied by the Campaign to elicit customer action -
The highlight of the "Pangea" campaign is the powerful presence of Morgan Freeman, whose narration and persona contribute to the campaign's impactful storytelling. The use of Freeman adds a touch of gravitas and authenticity to the message of global connection.
Business Title
A Look at
the Campaign
- "Pangea" leverages Morgan Freeman's narration to convey the message of global connectivity and unity.
- The campaign showcases breathtaking visuals of diverse landscapes and cultures worldwide.
- Turkish Airlines positions itself as a facilitator of connections, enabling people to explore the world.
- The use of Pangea as a metaphor reinforces the idea that we share a common bond despite our geographical differences.
- The campaign emphasizes Turkish Airlines' commitment to providing a seamless and enriching travel experience.
- Through storytelling, "Pangea" aims to evoke emotions and a sense of wonder about the interconnectedness of our planet.
- The campaign aligns with Turkish Airlines' global brand image as a carrier that bridges cultures and fosters international connections.