TRESemmé - Used by Professionals
Targeting - Individuals who desire salon-quality haircare and styling solutions at home, seeking professional-grade products that can help them achieve desired results.
Core Theme of the Campaign -
An interesting aspect of the campaign is the focus on bridging the gap between professional salon services and at-home haircare, allowing consumers to access the same level of quality and expertise typically associated with professional hairstyling.
About the
Campaign -
The TRESemmé "Used by Professionals" campaign is a marketing initiative by the haircare brand to showcase its professional-grade products that are trusted and used by hairstylists and professionals in the industry.
Formula applied by the Campaign to elicit customer action -
The campaign highlights TRESemmé's commitment to delivering salon-quality results at home, empowering consumers to achieve professional-looking hairstyles without the high cost or expertise of a professional stylist.
Business Title
A Look at
the Campaign
1. The TRESemmé "Used by Professionals" campaign aims to empower consumers with the confidence and tools they need to create stunning hairstyles without leaving home or relying on professional hairstylists.
2. The campaign highlights the fact that TRESemmé products are trusted and used by professionals in the industry, cementing the brand's reputation for delivering high-quality and effective results.
3. TRESemmé offers a wide range of haircare and styling products, including shampoos, conditioners, treatments, and styling tools, all designed to provide salon-grade performance and benefits.
4. The campaign showcases various tutorials, tips, and recommendations featuring renowned hairstylists and professionals, sharing their expertise and demonstrating how to use TRESemmé products to achieve different hairstyles and desired looks.
5. TRESemmé emphasizes its commitment to research and innovation, continuously developing haircare formulations that deliver consistent results and address a wide range of hair concerns and types.
6. The campaign highlights the affordability and accessibility of TRESemmé products, allowing consumers to experience the benefits of professional-grade haircare without breaking the bank.
7. TRESemmé encourages consumers to experiment and explore different hairstyles, offering inspiration and guidance through their online platforms, including social media channels and dedicated websites.
8. With a focus on education and empowerment, the campaign provides consumers with the knowledge and tools to become their own hairstylists, enabling them to confidently create salon-worthy looks in the comfort of their own homes.