Travelers - The Travelers Umbrella
Targeting - Individuals and families seeking comprehensive insurance coverage and additional liability protection.
Core Theme of the Campaign -
The Travelers Umbrella Campaign creatively portrays an umbrella as a symbol of protection, showcasing how Travelers Insurance provides added security and coverage against life's unexpected events.
About the
Campaign -
The Travelers Umbrella Campaign highlights Travelers Insurance's comprehensive coverage options, protecting individuals and families from a variety of risks and unforeseen events.
Formula applied by the Campaign to elicit customer action -
Emphasizes Travelers Insurance's umbrella policy, an additional layer of coverage that provides extra liability protection beyond standard policies, ensuring peace of mind for policyholders.
Business Title
A Look at
the Campaign
1. The Travelers Umbrella Campaign focuses on the importance of having an extra layer of protection with Travelers Insurance's umbrella policy, which extends coverage limits beyond standard policies.
2. The campaign cleverly portrays an umbrella as a symbol of protection, highlighting Travelers Insurance's commitment to safeguarding their customers against the unpredictability of life.
3. Travelers Insurance offers umbrella coverage that includes protection against personal liability claims, such as bodily injury, property damage, or even legal expenses that exceed the limits of a primary insurance policy.
4. The campaign showcases real-life scenarios where umbrella coverage can prove invaluable, such as accidents on your property or if you're involved in a major car accident where the liability exceeds your auto insurance limits.
5. Travelers Insurance's umbrella policy is highly customizable, allowing policyholders to tailor their coverage to their specific needs and assets, ensuring they have appropriate protection for their unique circumstances.
6. The campaign also highlights the convenience of bundling umbrella coverage with other insurance policies, such as homeowners or auto insurance, simplifying the insurance process and potentially providing cost savings.
7. Travelers Insurance's umbrella policy not only provides financial protection but also offers peace of mind knowing that you have an additional layer of coverage to handle unexpected events and potential legal liabilities.
8. The campaign encourages individuals and families to consider the potential risks they face in their daily lives and to proactively protect themselves and their assets by adding Travelers Insurance's umbrella coverage to their insurance portfolio.
9. By promoting the benefits of umbrella coverage, the campaign aims to educate and inform the target audience about the potential gaps in their current insurance coverage and the value of having comprehensive protection against unforeseen events.
10. Overall, the Travelers Umbrella Campaign emphasizes Travelers Insurance's commitment to providing reliable, comprehensive coverage options that go beyond standard policies, ensuring that policyholders are protected no matter what challenges they face.