TotallyMoney - You'll totally get there campaign
Targeting - Individuals seeking to improve their financial well-being. It targets , from those looking to manage debt to those aspiring to enhance their overall financial situation. The personalized approach suggests relevance to A broad spectrum of users.
Core Theme of the Campaign -
The creative execution of the campaign, which showcases a ladder as a visual metaphor for progressing towards financial dreams. St. Luke's, the creative agency behind the campaign, brings the concept to life with a film demonstrating how people can climb the ladder with the right guidance and support.
About the
Campaign -
TotallyMoney's "You'll Totally Get There" campaign is a promotional initiative designed to guide individuals toward achieving their financial goals. Utilizing personalized plans, the campaign emphasizes the app's ability to help users get their finances on track.
Formula applied by the Campaign to elicit customer action -
The campaign's focus on providing personalized plans to assist individuals in reaching their financial aspirations. It positions TotallyMoney as a supportive tool that empowers users to navigate their financial journey effectively.
Business Title
A Look at
the Campaign
- TotallyMoney's campaign emphasizes personalized plans for financial success.
- The visual metaphor of a ladder is creatively employed to symbolize progress.
- St. Luke's contributes to the campaign's execution, bringing the concept to life.
- The campaign communicates the app's role in supporting users on their financial journey.
- It highlights the effectiveness of the app in getting finances on the right track.
- The broad target audience includes individuals managing debt and aspiring to financial improvement.
- The campaign suggests that with the right guidance, users can climb the financial ladder.
- "You'll Totally Get There" positions TotallyMoney as a partner in users' financial success.