Too Faced - Chocolate Bar
Targeting - Beauty enthusiasts, makeup lovers, and those who appreciate a touch of indulgence in their cosmetics routine
Core Theme of the Campaign -
An interesting twist is the incorporation of actual cocoa powder into the eyeshadow formula, providing a sensory experience and infusing a sweet chocolate scent into the makeup routine.
About the
Campaign -
The Too Faced Chocolate Bar campaign is a delightful beauty initiative by the cosmetics brand, featuring a palette inspired by chocolate tones and flavors.
Formula applied by the Campaign to elicit customer action -
The campaign's standout feature is the Chocolate Bar eyeshadow palette, not only for its rich, cocoa-infused shades but also for its playful packaging resembling a chocolate bar.
Business Title
A Look at
the Campaign
1. Chocolate-Inspired Palette: The campaign centers around the star product, the Chocolate Bar eyeshadow palette, featuring an array of cocoa-infused shades ranging from rich browns to sweet pinks.
2. Sensory Experience: Going beyond visuals, the campaign introduces a unique sensory experience by incorporating cocoa powder into the eyeshadow formula, creating a delightful scent reminiscent of chocolate.
3. Playful Packaging: The eyeshadow palette's packaging is designed to mimic a chocolate bar, adding a playful and whimsical element to the campaign that resonates with the brand's fun and creative identity.
4. Versatility in Shades: The palette offers versatility with a mix of matte and shimmer shades, allowing users to create a range of eye looks from subtle and everyday to bold and dramatic.
5. Quality and Performance: Emphasizing the brand's commitment to quality, the campaign highlights the performance of the eyeshadows, ensuring they are highly pigmented, blend seamlessly, and have long-lasting wear.
6. Limited Edition Appeal: The Chocolate Bar palette may be positioned as a limited edition or seasonal product, creating a sense of exclusivity and encouraging beauty enthusiasts to add it to their collection.
7. Social Media Engagement: The campaign leverages social media platforms for promotion, encouraging user-generated content through tutorials, reviews, and creative eye makeup looks featuring the Chocolate Bar palette.
8. In-Store and Online Presence: The product is likely showcased prominently in both physical stores and online platforms, providing customers with easy accessibility and the opportunity to experience the palette in person.
9. Cross-Promotions and Bundles: To enhance the campaign, Too Faced may introduce cross-promotions or bundles, combining the Chocolate Bar palette with complementary products or limited-time offers to increase consumer interest.