Too Faced - Born This Way
Targeting - Makeup enthusiasts, beauty-conscious individuals of diverse backgrounds, and those who appreciate brands promoting self-love and authenticity.
Core Theme of the Campaign -
The empowering narrative that goes beyond makeup—inspiring confidence by embracing one's natural beauty and promoting a makeup line that enhances, rather than masks, individuality.
About the
Campaign -
The "Born This Way" campaign by Too Faced is a beauty initiative celebrating diversity, self-expression, and the brand's foundation line designed to enhance natural beauty.
Formula applied by the Campaign to elicit customer action -
At its core, the campaign emphasizes inclusivity and authenticity, encouraging individuals to embrace their unique features and showcasing Too Faced's foundation products that complement various skin tones.
Business Title
A Look at
the Campaign
1. Inclusive Beauty: "Born This Way" champions the idea that beauty comes in all shades, shapes, and sizes. The campaign actively showcases a diverse range of faces to celebrate the beauty of individuality.
2. Foundation for All: The campaign highlights Too Faced's "Born This Way" foundation line, renowned for its extensive shade range catering to a broad spectrum of skin tones, promoting the idea that everyone deserves to find their perfect match.
3. Empowering Narratives: Beyond makeup, the campaign tells empowering stories of individuals embracing their unique features, fostering a sense of confidence and self-love that goes hand in hand with beauty.
4. Social Media Engagement: Too Faced leverages social media platforms to encourage users to share their makeup looks, experiences with the foundation line, and stories of self-acceptance, creating a community around the campaign.
5. Celebrity Collaborations: The brand might collaborate with influencers or celebrities who embody the campaign's message, further amplifying the narrative of embracing one's true self.
6. Behind-the-Scenes Glimpses: Offering behind-the-scenes glimpses into the making of the campaign and the diverse faces involved adds a personal touch, connecting consumers with the authenticity of the brand.
7. Interactive Content: The campaign may feature interactive elements such as quizzes to help users find their ideal foundation shade, making the beauty experience more personalized and user-friendly.
8. Limited Editions and Promotions: To generate excitement, Too Faced may introduce limited-edition products or special promotions tied to the "Born This Way" campaign, encouraging consumer participation.
9. Educational Content: The campaign provides educational content on skincare, makeup application, and embracing natural beauty, positioning Too Faced as a brand that cares about holistic beauty practices.