Tinder - Invention of Together
Targeting - Singles, individuals looking for meaningful connections, and users of Tinder who are seeking a platform to connect with others beyond just romantic relationships.
Core Theme of the Campaign -
The campaign introduces the concept of "together," not only in a romantic sense but also in terms of friendships, mentorships, shared interests, and the broader sense of community that fostered through connecting with others.
About the
Campaign -
The Tinder "Invention of Together" campaign is a marketing initiative by the dating app to celebrate and promote the idea of meaningful connections and the power of bringing people together.
Formula applied by the Campaign to elicit customer action -
The emphasis on the diverse ways in which people can connect and build meaningful relationships, going beyond the traditional understanding of romance and allowing for various types of connections to flourish.
Business Title
A Look at
the Campaign
1. The Tinder "Invention of Together" campaign aims to redefine the notion of connecting by showcasing the diverse ways in which people can come together and form meaningful relationships.
2. The campaign highlights the various facets of connections, including romantic partnerships, friendships, mentorships, and shared passions or interests, recognizing that meaningful connections formed in multiple areas of life.
3. Through creative advertisements and content, the campaign encourages users to explore the different dimensions of connections available on Tinder and embrace the possibilities of building meaningful relationships beyond just dating.
4. The campaign emphasizes the importance of authenticity and genuine connections, aiming to create an environment where users their true selves and find others who share common values, interests, and goals.
5. The campaign also celebrates diversity and inclusivity, showcasing a range of individuals from different backgrounds, ethnicities, orientations, and abilities, further promoting the idea that connections can thrive in all forms and variations.
6. Through success stories and testimonials, the campaign shares real-life examples of how connections made on Tinder have transformed lives, inspiring users to take a chance and explore the potential for meaningful relationships on the app.
7. The campaign also extends beyond the app itself, encouraging users to engage in offline activities and events that foster connections, such as meet-ups, community service projects, or shared interest groups, further strengthening the sense of togetherness.
8. Through this campaign, Tinder aims to position itself as more than just a dating app but as a platform that facilitates and celebrates connections in all forms, empowering individuals to forge meaningful relationships and create a sense of belonging in an increasingly digital world.