ThirdLove - To Each, Her Own
Targeting - Women of all shapes, sizes, and backgrounds who appreciate lingerie options that cater to their individual needs and celebrate their uniqueness.
Core Theme of the Campaign -
"To Each, Her Own" encourages women to embrace their unique beauty and find lingerie that makes them feel comfortable and confident in their own skin, regardless of societal norms.
About the
Campaign -
ThirdLove's "To Each, Her Own" campaign celebrates the diversity and individuality of women by providing inclusive and comfortable lingerie options for all body types.
Formula applied by the Campaign to elicit customer action -
The campaign highlights ThirdLove's commitment to offering a wide range of sizes and styles to ensure every woman finds the perfect fit, challenging traditional beauty standards and promoting body confidence.
Business Title
A Look at
the Campaign
1. ThirdLove understands that women come in all shapes and sizes, and their "To Each, Her Own" campaign aims to redefine traditional standards of beauty by showcasing the diversity of women and their bodies.
2. The campaign focuses on the importance of finding lingerie that fits perfectly, taking into account individual body shape, breast size, and personal preferences.
3. ThirdLove offers an extensive range of sizes, including half-cup sizes, ensuring that all women can find a bra that gives them the support and comfort they need.
4. The campaign promotes inclusivity by featuring models of various sizes, ethnicities, and ages, celebrating the beauty of diversity.
5. ThirdLove's Fit Finder technology plays a significant role in the campaign, as it helps women find their accurate bra size by answering a series of questions about their current fit, preferences, and breast shape, eliminating the guesswork and frustration of traditional bra shopping.
6. The campaign emphasizes the importance of self-acceptance and body positivity, encouraging women to embrace their unique features and feel confident in their own skin.
7. ThirdLove prioritizes comfort and quality, ensuring that their lingerie is not only stylish but also designed to provide the best fit and support possible.
8. "To Each, Her Own" empowers women to prioritize their own needs and preferences, rather than conforming to societal expectations of beauty or body shape.
9. The campaign's messaging and imagery aim to create a safe and inclusive space for women, promoting a sense of belonging and acceptance.
10. Overall, ThirdLove's "To Each, Her Own" campaign challenges traditional norms in the lingerie industry and aims to provide women with a positive and empowering shopping experience, where they can find lingerie that perfectly fits and celebrates their unique beauty.