Campaign: Thinx "For People with Periods"

Concept:
*Launch Year: Ongoing*

"For People with Periods" is a campaign by Thinx, a brand specializing in period underwear and related products. Launched as an ongoing initiative, this campaign embodies the idea that Thinx offers innovative and comfortable solutions for individuals who menstruate. It positions the brand as a leader in period care and a champion of menstrual equity.

Key Details:

1. Inclusivity:
- The core concept of the campaign is to promote inclusivity by using the phrase "For People with Periods," acknowledging that menstruation is not limited to any specific gender.

2. Period Underwear Innovation:
- The campaign did highlight Thinx's innovation in creating period underwear that provides comfort, protection, and sustainability.

3. Menstrual Equity:
- Thinx is often associated with the broader movement for menstrual equity. The campaign did emphasize the brand's commitment to promoting access to period products for all.

4. Sustainable Period Care:
- "For People with Periods" did underscore Thinx's role in promoting sustainable menstruation by reducing the reliance on disposable products.

5. Body Positivity:
- The campaign did celebrate body positivity and encourage individuals to embrace their bodies during their menstrual cycles.

6. Education and Awareness:
- Thinx often provides education and awareness about menstruation and related topics. The campaign did touch on these efforts.

7. Choice and Convenience:
- Thinx's products offer choice and convenience in period care. The campaign did promote the idea that individuals can choose what works best for them.

8. Supportive Community:
- The campaign did highlight Thinx's role in fostering a supportive community where individuals can share experiences and seek advice.

In summary, "For People with Periods" is an ongoing campaign by Thinx that positions the brand as a leader in period care, menstrual equity, and sustainability. It promotes inclusivity by recognizing menstruation as a universal experience and offers innovative and comfortable solutions for managing periods. The campaign also emphasizes Thinx's commitment to education, awareness, and creating a supportive community for individuals who menstruate.