The Ben Kinsella Trust - Knife Crime
Targeting - The general public, with a specific focus on raising awareness among mothers. By utilizing an AI-based campaign, the Trust aims to engage a broad demographic, emphasizing the collective responsibility in combating knife crime.
Core Theme of the Campaign -
The narrative involving characters Shakil and Keegan, unfolding a story that sheds light on the broader consequences of knife crime, affecting not just individuals directly involved but also their friends, families, and the wider community.
About the
Campaign -
The Ben Kinsella Trust, an anti-knife crime charity, launched a compelling campaign leveraging machine learning to raise awareness about the devastating impact of knife crime, particularly on Mother's Day.
Formula applied by the Campaign to elicit customer action -
The innovative use of machine learning, aiming to deeply resonate with the audience by simulating the thoughts a mother might experience upon hearing about knife crime. This emotionally charged approach seeks to drive home the severity of the issue.
Business Title
A Look at
the Campaign
- The Ben Kinsella Trust's AI campaign leverages machine learning to depict a mother's thoughts on the impact of knife crime.
- Launched specifically on Mother's Day, the campaign aims to evoke empathy and urgency.
- Features characters Shakil and Keegan to illustrate the ripple effects of knife crime.
- Emphasizes the broader consequences on friends, families, and the community.
- Utilizes an emotionally charged narrative to drive awareness and action.
- Advocates for decreased knife crime while urging collective responsibility.
- Marks a significant initiative by the Trust in the fight against knife crime.
- Highlights the ongoing efforts to educate and campaign for a safer society.