The AA - Its okay I'm with the AA
Targeting - A younger demographic, specifically targeting the confidence of young drivers. By featuring AA engineers and incorporating a lively presentation, it seeks to connect with those who may be less experienced with car repairs.
Core Theme of the Campaign -
The hero film, a 60-second video, presents four humorous scenarios where The AA comes to the rescue. From a man realizing he has put the wrong fuel in his tank to an AA driving instructor calmly guiding a student through a challenging situation, the campaign highlights the calm and capable assistance offered by The AA.
About the
Campaign -
The AA's "It's Okay, I'm with The AA" campaign aims to showcase the unwavering confidence and support provided by The AA in various challenging situations faced by drivers. The campaign communicates a sense of reassurance and reliability when individuals are backed by The AA's assistance.
Formula applied by the Campaign to elicit customer action -
The hero film, a 60-second video, presents four humorous scenarios where The AA comes to the rescue. From a man realizing he has put the wrong fuel in his tank to an AA driving instructor calmly guiding a student through a challenging situation, the campaign highlights the calm and capable assistance offered by The AA.
Business Title
A Look at
the Campaign
- "It's Okay, I'm with The AA" emphasizes The AA's support in challenging driving situations.
- Hero film presents four humorous scenarios showcasing The AA's assistance.
- Humorous approach creates a memorable and relatable connection.
- Targets drivers in the UK seeking reassurance and reliability on the road.
- Highlights the calm and capable assistance provided by The AA.
- Juxtaposition of chaotic situations and confident reassurance creates impact.
- Overall, a campaign promoting The AA as a reliable companion on the road.