The AA - Fix my motor campaign
Targeting - A younger demographic, specifically targeting the confidence of young drivers. By featuring AA engineers and incorporating a lively presentation, it seeks to connect with those who may be less experienced with car repairs.
Core Theme of the Campaign -
The combination of vehicle repair expertise with a touch of entertainment. The campaign leverages humor and style, making car repairs more relatable and engaging, breaking away from traditional, more serious approaches.
About the
Campaign -
The AA's "Fix My Motor" campaign is a creative initiative in collaboration with LadBible Group. It involves a three-part series featuring AA engineers reviving old cars in style, addressing repair needs with a touch of flair.
Formula applied by the Campaign to elicit customer action -
The campaign's primary highlight is the engaging three-part series called "Fix My Motor," showcasing AA engineers transforming old cars. This series aims to resonate with a younger audience and promote confidence in driving.
Business Title
A Look at
the Campaign
- "Fix My Motor" is a creative collaboration between The AA and LadBible Group.
- AA engineers take center stage in a three-part series, showcasing their skills in reviving old cars.
- The campaign injects a sense of style and flair into vehicle repairs, aiming to engage a younger audience.
- It addresses the confidence of young drivers by making car repairs more approachable and entertaining.
- "Fix My Motor" is part of The AA's broader efforts to connect with a diverse demographic.
- The campaign contributes to changing perceptions around vehicle repairs, moving beyond the traditional serious approach.
- By blending expertise with entertainment, The AA aims to build trust and confidence among younger drivers.
- "Fix My Motor" is a testament to The AA's commitment to innovation in addressing the needs of car owners.