Thatchers cider - Pint sized perfection campaign
Targeting - Cider enthusiasts, Individuals interested in the craft of cider making, and those who appreciate authenticity in the beverage industry. It appeals to A broad audience seeking a genuine connection with a family-owned cider brand
Core Theme of the Campaign -
The campaign takes a creative and visually engaging approach by using stop-motion animation, a technique synonymous with Aardman Animations. This adds a charming and unique element to the storytelling, making it stand out in the advertising landscape
About the
Campaign -
The "Pint-Sized Perfection" campaign by Thatchers Cider is a collaboration with Aardman Animations, known for their stop-motion expertise. The campaign aims to showcase the commitment of Thatchers to crafting the tastiest ciders with authenticity and dedication
Formula applied by the Campaign to elicit customer action -
The campaign features a stop-motion spot created by Aardman, emphasizing the virtues of fermented apples in a light-hearted and affectionate manner. It surfaces key figures behind the family-owned cider maker, fostering a connection with consumers
Business Title
A Look at
the Campaign
- Thatchers Cider's "Pint-Sized Perfection" campaign is a collaboration with Aardman Animations, showcasing their commitment to crafting authentic and tasty ciders.
- The highlight is a stop-motion spot created by Aardman, portraying the virtues of fermented apples in a light-hearted and affectionate manner.
- The campaign introduces key figures behind Thatchers, fostering a personal connection with consumers.
- The creative use of stop-motion animation adds a charming and unique visual appeal to the storytelling.
- Targeting cider enthusiasts, the campaign aims to resonate with those appreciating the craft and authenticity in the beverage industry