TFL - Public transport safety campaign
Targeting - All passengers using TFL's public transport services. The campaign aims to engage a diverse demographic, emphasizing the collective responsibility of creating a safe and respectful environment for everyone.
Core Theme of the Campaign -
TFL's campaign takes a proactive approach by encouraging active bystanders. It not only raises awareness about the prevalent issues but also provides clear guidance on how passengers can safely intervene and report incidents, fostering a culture of collective responsibility.
About the
Campaign -
Transport for London (TFL) has launched a public transport safety campaign aimed at addressing and preventing issues such as abuse, sexual harassment, and hate crimes on its rail and bus network.
Formula applied by the Campaign to elicit customer action -
The campaign equips travelers with intervention techniques to tackle abuse effectively. It focuses on empowering individuals to play an active role in creating a safer and more respectful public transport environment.
Business Title
A Look at
the Campaign
- TFL's safety campaign addresses abuse, sexual harassment, and hate crimes on its rail and bus network.
- The campaign empowers travelers with intervention techniques to actively combat issues and contribute to a safer public transport environment.
- It encourages passengers to be active bystanders, fostering a sense of collective responsibility.
- Clear guidance is provided on how individuals can safely intervene and report incidents.
- The initiative aims to create a culture where passengers actively contribute to maintaining a respectful and secure environment.
- Targeting a diverse audience, the campaign emphasizes the shared responsibility of passengers in ensuring the safety and well-being of everyone.
- TFL's approach goes beyond raising awareness, actively involving passengers in creating a positive change in public transport safety.
- By equipping travelers with the tools to intervene effectively, TFL strives to make public transport a more secure and welcoming space for everyone.