Tesco Mobile - Food Puns Campaign
Targeting - Mobile users who may be frustrated by mid-contract price increases from competitors. Tesco Mobile aims to appeal to consumers seeking transparency and fairness in their mobile service providers.
Core Theme of the Campaign -
The campaign's interesting take lies in its ability to tackle a potentially frustrating topic (price hikes) in a way that engages and amuses the audience. By using food-related language, Tesco Mobile adds a humorous twist to a serious matter, making it more memorable and shareable.
About the
Campaign -
Tesco Mobile's Food Puns Campaign is a witty marketing initiative that calls out competitors for mid-contract price hikes. Developed by BBH, the campaign cleverly uses food-related puns to address the frustration customers feel when faced with unexpected increases in their mobile contract prices.
Formula applied by the Campaign to elicit customer action -
The standout feature of the campaign is its creative use of humor and wordplay, incorporating food puns to convey the message about mid-contract price hikes. The campaign aims to resonate with consumers by blending a serious issue with a lighthearted and relatable approach.
Business Title
A Look at
the Campaign
- Developed by BBH, the campaign addresses mid-contract price hikes.
- Utilizes food puns to humorously convey the message.
- Blends a serious topic with a lighthearted and relatable approach.
- Aims to resonate with consumers facing unexpected price increases.
- Targets individuals seeking transparency and fairness in mobile services.
- Highlights Tesco Mobile's commitment to customer-friendly practices.
- Provocative language like "What a load of shiitake" adds a memorable touch.
- Reinforces Tesco Mobile's focus on customer advocacy in the competitive mobile market.
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Brand Archetype serves as the North Star that guides the brand's Strategic Decisions, Messaging, and Visual Identity. It helps to define the brand's Personality, Voice, and Positioning in the market. For instance, a brand with the archetype of a "Hero" may exude confidence, bravery, and a sense of purpose, while a brand with the archetype of a "Lover" may evoke passion, intimacy, and sensuality. By understanding the Brand Archetype, your brand crafts a consistent brand narrative that resonates w
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
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AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
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BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
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