Tesco Mobile - Food Puns Campaign
Targeting - Mobile users who may be frustrated by mid-contract price increases from competitors. Tesco Mobile aims to appeal to consumers seeking transparency and fairness in their mobile service providers.
Core Theme of the Campaign -
The campaign's interesting take lies in its ability to tackle a potentially frustrating topic (price hikes) in a way that engages and amuses the audience. By using food-related language, Tesco Mobile adds a humorous twist to a serious matter, making it more memorable and shareable.
About the
Campaign -
Tesco Mobile's Food Puns Campaign is a witty marketing initiative that calls out competitors for mid-contract price hikes. Developed by BBH, the campaign cleverly uses food-related puns to address the frustration customers feel when faced with unexpected increases in their mobile contract prices.
Formula applied by the Campaign to elicit customer action -
The standout feature of the campaign is its creative use of humor and wordplay, incorporating food puns to convey the message about mid-contract price hikes. The campaign aims to resonate with consumers by blending a serious issue with a lighthearted and relatable approach.
Business Title
A Look at
the Campaign
- Developed by BBH, the campaign addresses mid-contract price hikes.
- Utilizes food puns to humorously convey the message.
- Blends a serious topic with a lighthearted and relatable approach.
- Aims to resonate with consumers facing unexpected price increases.
- Targets individuals seeking transparency and fairness in mobile services.
- Highlights Tesco Mobile's commitment to customer-friendly practices.
- Provocative language like "What a load of shiitake" adds a memorable touch.
- Reinforces Tesco Mobile's focus on customer advocacy in the competitive mobile market.