Sunkist - Orange Juice Campaign (by Lord & Thomas)
Targeting - Health-conscious individuals, families, and individuals seeking a nutritious and flavorful beverage option.
Core Theme of the Campaign -
The campaign showcases the versatility of Sunkist orange juice by suggesting different ways to enjoy it, whether as a standalone refreshing beverage or as an ingredient in recipes for added flavor and health benefits.
About the
Campaign -
The Sunkist Orange Juice Campaign by Lord & Thomas is a marketing initiative to promote the consumption of Sunkist orange juice, highlighting its refreshing taste and nutritional benefits.
Formula applied by the Campaign to elicit customer action -
Emphasizes the use of freshly squeezed oranges to create Sunkist orange juice, guaranteeing a vibrant and delicious flavor that captures the essence of sun-ripened oranges.
Business Title
A Look at
the Campaign
1. The Sunkist Orange Juice Campaign aims to position Sunkist orange juice as the epitome of freshness and taste, highlighting the use of freshly squeezed oranges in every bottle.
2. By focusing on the sun-ripened flavor and natural goodness of oranges, the campaign promotes Sunkist orange juice as a vital source of Vitamin C, delivering a healthy dose of nutrients in every serving.
3. The campaign showcases Sunkist orange juice as the perfect way to start the day, urging individuals to enjoy a glass of refreshing orange juice in the morning for a burst of energy and a boost to their immune system.
4. Sunkist orange juice is presented as a versatile beverage that enjoyed on its own, mixed with other juices, or used as an ingredient in various recipes, such as smoothies, cocktails, and desserts, adding a refreshing twist and nutritional value.
5. The campaign features vibrant and visually appealing advertisements that highlight the natural brightness and inviting color of Sunkist orange juice, igniting the desire to taste its refreshing goodness.
6. Sunkist's long-standing reputation as a trusted brand is emphasized, assuring consumers of the brand's commitment to quality, taste, and the health benefits derived from freshly squeezed oranges.
7. The campaign also feature testimonials from nutritionists or health experts, endorsing the nutritional value and health benefits of Sunkist orange juice, further solidifying its position as a healthy and delicious choice.
8. In addition to traditional print and TV advertisements, the campaign utilizes digital platforms to share recipes, tips, and creative ideas for incorporating Sunkist orange juice into daily routines, engaging with the target audience and encouraging them to explore innovative ways to enjoy the beverage.
9. The Sunkist Orange Juice Campaign ultimately aims to establish Sunkist orange juice as an essential and enjoyable part of a healthy lifestyle, providing individuals with a delicious and nutritious option to quench their thirst and enjoy the goodness of oranges.