Subway - Jurassic World
Targeting - Subway customers who are fans of the Jurassic World franchise, families, and movie enthusiasts seeking a novel dining experience tied to the excitement of the film.
Core Theme of the Campaign -
An intriguing aspect is the fusion of the Subway dining experience with the thrilling world of Jurassic World, blending the love for fresh, customizable sandwiches with the excitement of the iconic dinosaur franchise.
About the
Campaign -
Subway's Jurassic World campaign is a limited-time promotional collaboration with the movie franchise, offering themed meals, collectibles, and a chance for customers to experience the excitement of Jurassic World.
Formula applied by the Campaign to elicit customer action -
The campaign's centerpiece is the exclusive Jurassic World-themed menu, featuring items inspired by the movie, creating a unique dining experience for Subway customers.
Business Title
A Look at
the Campaign
1. Exclusive Menu Items: Subway introduces a special Jurassic World menu with sandwiches, wraps, and sides inspired by the movie's adventurous theme. Each item carries a unique twist that connects to the Jurassic World universe.
2. Collectibles and Merchandise: The campaign may include limited-edition collectibles and merchandise, offering customers the chance to take home a piece of the Jurassic World experience with their meal.
3. Digital Engagement: To enhance the customer experience, the campaign may incorporate digital engagement elements, such as augmented reality promotions, social media contests, or exclusive content accessible through QR codes.
4. In-Store Decor and Atmosphere: Subway stores may undergo a thematic makeover, immersing customers in the Jurassic World ambiance with special decorations, displays, and perhaps even interactive elements tied to the movie.
5. Promotional Partnerships: Collaborations with movie theaters or streaming platforms could be part of the campaign, offering Subway customers exclusive access, discounts, or content related to Jurassic World.
6. Limited-Time Offerings: The campaign operates on a limited-time basis, creating a sense of urgency and encouraging customers to try the themed menu and engage in the promotional activities before the campaign concludes.
7. Social Media Buzz: Subway leverages social media platforms to generate excitement, share behind-the-scenes glimpses, and encourage user-generated content, turning customers into brand advocates during the campaign period.
8. Family-Friendly Appeal: With the Jurassic World theme, the campaign aims to attract families and create a family-friendly dining experience, aligning with the movie's broad appeal across different age groups.
9. Cross-Promotion: The campaign may involve cross-promotional activities with the movie release, potentially offering ticket discounts, exclusive screenings, or other tie-ins to drive traffic to both Subway and Jurassic World.
10. Measurable Impact: Subway tracks the success of the campaign through metrics such as sales of the themed items, social media engagement, foot traffic to stores, and customer feedback to gauge the overall impact and resonance with the target audience.