Stroke Association - When the words away went campaign
Targeting - The general public, healthcare professionals, and anyone interested in understanding the impact of strokes and aphasia on Individuals and their families.
Core Theme of the Campaign -
The campaign takes an empathetic and educational approach, shedding light on the often-overlooked struggles of those dealing with aphasia after a stroke. It humanizes the experience and fosters understanding and support for stroke survivors.
About the
Campaign -
The Stroke Association's "When the Words Away Went" campaign is centered around a documentary that follows three stroke survivors living with aphasia. This condition impairs their ability to communicate, and the campaign aims to raise awareness about the challenges they face.
Formula applied by the Campaign to elicit customer action -
The documentary itself, offering an intimate look into the lives of stroke survivors as they navigate the complexities of aphasia. It showcases their journey to find their voice and rebuild their lives post-stroke.
Business Title
A Look at
the Campaign
- The campaign features a documentary titled "When the Words Away Went" following three stroke survivors with aphasia.
- It is supported by a Channel 4 integrated media campaign to maximize visibility.
- The documentary is a part of the broader "Let's Talk Aphasia" campaign by the Stroke Association.
- The campaign aims to break the silence surrounding aphasia and promote open conversations.
- Personal stories of survivors, such as Steve, Tom, and Julie, are highlighted in the documentary.
- Through storytelling, the campaign emphasizes the resilience and strength of stroke survivors.
- It encourages dialogue and understanding, urging society to LetsTalkAphasia.
- The campaign contributes to raising awareness about strokes and the importance of post-stroke support.