StreetEasy - Let the Journey Begin Campaign
The target audience includes urban renters, especially those who appreciate a blend of culture and modern living. This includes young professionals, creative individuals, and art enthusiasts who are looking for stylish and unique rental properties. The campaign also appeals to those interested in innovative marketing approaches and value a touch of sophistication in everyday tasks.
Core Theme of the Campaign -
What sets this campaign apart is its imaginative use of historical art to elevate the ordinary task of apartment hunting. By incorporating well-known Renaissance artwork and creatively altering them to feature modern rental situations, the campaign provides a humorous and refined twist on traditional real estate marketing. This clever juxtaposition of classic art and contemporary life engages viewers in a unique and memorable way.
About the
Campaign -
The "Let the Journey Begin" campaign by StreetEasy is an innovative marketing initiative that blends classic art with modern living. The campaign features a unique concept where famous Renaissance artworks are reimagined to represent contemporary rental living scenarios. It aims to draw attention to StreetEasy's rental listings by associating the platform with high culture and elegance, making the search for an apartment feel sophisticated and stylish.
Formula applied by the Campaign to elicit customer action -
The highlight of the campaign is its creative fusion of Renaissance art with modern rental listings. By placing renters in the context of iconic Renaissance paintings, the campaign provides a fresh and engaging way to showcase StreetEasy’s rental properties. This approach not only captures attention but also positions StreetEasy as a platform that offers both charm and functionality in the rental market.
A Look at the Campaign
1. Artful Marketing: The campaign reimagines famous Renaissance artworks to showcase modern rental living, blending high culture with real estate in an intriguing way.
2. Creative Visuals: By placing contemporary rental scenarios into iconic art pieces, the campaign uses vibrant and eye-catching visuals to stand out in the real estate market.
3. Elevated Branding: This artistic approach helps position StreetEasy as a premium platform for renters, associating it with elegance and sophistication.
4. Engaging Content: The campaign’s unique concept engages viewers by offering a fresh perspective on apartment hunting, making it both entertaining and informative.
5. Historical Meets Modern: It cleverly contrasts the grandeur of Renaissance art with the practicalities of modern rental living, creating a memorable marketing experience.
6. Targeted Appeal: Designed for urban renters who appreciate creativity and cultural references, the campaign effectively reaches those who value stylish living spaces.
7. Social Media Buzz: The campaign’s visual appeal and unique concept are likely to generate buzz on social media, encouraging shares and conversations among art lovers and renters alike.
8. Sophisticated Touch: By incorporating classic art into the rental market, StreetEasy adds a sophisticated touch to its brand, making the process of finding a rental feel more refined and stylish.