Strava - Strive
Targeting - Active individuals, athletes, and fitness enthusiasts looking for a platform that combines tracking, challenges, and social interaction to enhance their fitness journey.
Core Theme of the Campaign -
Strava's "Strive" campaign integrates social media features to create a virtual community that enables athletes to track and share their progress, providing a sense of accountability and encouragement.
About the
Campaign -
Strava's "Strive" campaign seeks to inspire and motivate athletes of all levels to set and achieve personal goals, fostering a sense of community and camaraderie.
Formula applied by the Campaign to elicit customer action -
The campaign encourages athletes to push their limits, celebrate their accomplishments, and connect with others through shared experiences, promoting a supportive and motivating environment.
Business Title
A Look at
the Campaign
1. Strava's "Strive" campaign revolves around setting goals and challenging oneself to reach new heights in fitness and outdoor activities.
2. The campaign emphasizes the power of community by connecting athletes worldwide through shared activities, virtual challenges, and recognition of achievements.
3. Strava's features enable users to track various activities such as running, cycling, swimming, and more, allowing individuals to monitor progress, set goals, and gain insights into their performance.
4. Through the campaign, Strava offers a wide range of challenges and competitions that cater to different fitness levels and interests, providing opportunities for athletes to push themselves and strive for personal improvement.
5. The social aspect of Strava allows athletes to follow others' activities, give and receive support through comments and likes, fostering a sense of belonging and encouragement within the community.
6. Strava's innovative features, such as heatmaps and segment leaderboards, enable users to discover new routes, compete with others, and find inspiration from fellow athletes' achievements.
7. The campaign encourages athletes to share their experiences, stories, and goals, creating a platform for inspiration and motivation that extends beyond physical activities.
8. Strava's "Strive" campaign also encompasses virtual events and challenges, enabling users to participate from anywhere in the world, promoting inclusivity and diversity within the community.
9. The campaign's overall objective is to create a positive and empowering environment for athletes of all abilities, where they can connect, grow, and celebrate their personal achievements, no matter how big or small.
10. Through the "Strive" campaign, Strava seeks to foster a global community united by the pursuit of personal excellence, providing a platform that not only tracks activities but also spurs in