Stephen Lawrence Day Foundation - Extraordinary Ordinary
Targeting - Individuals globally who resonate with the values of equality, justice, and inclusivity. It encourages people from all walks of life to participate in making positive changes, irrespective of their background or experiences
Core Theme of the Campaign -
The campaign takes a creative approach by encouraging individuals to find the extraordinary in everyday moments, emphasizing the transformative power of small actions in creating a more inclusive and equitable society. It seeks to turn ordinary actions into something extraordinary in honor of Stephen Lawrence
About the
Campaign -
The "Extraordinary Ordinary" campaign is an initiative by the Stephen Lawrence Day Foundation, established to commemorate the 30th anniversary of Stephen Lawrence's tragic death. The campaign, led by WPP agencies, aims to honor Stephen's legacy by inspiring positive change and fostering inclusivity in society
Formula applied by the Campaign to elicit customer action -
A notable highlight is the creation of the ExtraordinaryOrdinary campaign by a team of WPP agencies. This initiative goes beyond traditional commemorations, aiming to make the ordinary extraordinary in Stephen's memory
Business Title
A Look at
the Campaign
- Commemorative Purpose: Marks the 30th anniversary of Stephen Lawrence's death.
- Initiated by WPP Agencies: ExtraordinaryOrdinary campaign created to inspire change.
- Creative Approach: Encourages finding the extraordinary in everyday actions.
- Inclusive Message: Targets a global audience with a call for positive change.
- Honoring Stephen's Legacy: Moves beyond traditional commemorations.
- Transformative Power: Highlights small actions' impact on creating a more inclusive society.
- Global Participation: Calls for collective efforts irrespective of background or experiences.
- Legacy of Inclusivity: Aims to continue Stephen Lawrence's legacy through impactful initiatives.