Spotify - Wrapped
Targeting - All Spotify users, regardless of their music preferences. By tailoring the experience to each user's specific listening habits, Spotify Wrapped engages , from avid music enthusiasts to casual listeners.
Core Theme of the Campaign -
Spotify Wrapped ingeniously transforms data analytics into a personalized celebration of individual musical journeys. It taps into the universal love for music, turning statistics into emotional connections and fostering a sense of community as users share their Wrapped results on social media.
About the
Campaign -
Spotify Wrapped is an annual campaign by Spotify that provides users with personalized insights into their year in music. Users can explore their most-listened-to songs, artists, and genres, creating a nostalgic and celebratory experience.
Formula applied by the Campaign to elicit customer action -
The interactive and personalized nature of Spotify Wrapped. Users receive a curated summary of their music preferences, including a unique playlist of their top tracks and a breakdown of their listening habits throughout the year.
Business Title
A Look at
the Campaign
- Personalized Insights: Users receive insights into their top songs, artists, and genres.
- Interactive Experience: Engaging visualizations make the campaign interactive and enjoyable.
- Curated Playlists: Custom playlists, like "Your Top Songs," provide a personalized music experience.
- Social Sharing: Users share their Wrapped results, contributing to a communal celebration of music.
- Nostalgic Reflection: Spotify Wrapped encourages users to reflect on their musical journey throughout the year.
- Year-End Review: The campaign serves as a year-end review, summarizing the user's music taste and
preferences.
- Global Phenomenon: Spotify Wrapped has become a global phenomenon, generating excitement and anticipation annually.
- Brand Engagement: Enhances user engagement with the Spotify brand through a fun and memorable experience.