Spotify - Wrapped Campaign
Targeting - Music enthusiasts and regular Spotify users who want to engage with their music library in a unique and engaging way.
Core Theme of the Campaign -
Spotify's "Wrapped" campaign adds a touch of nostalgia and excitement by providing users with an annual recap of their music choices, sparking conversations among friends and allowing them to reminisce about their favorite tracks.
About the
Campaign -
Spotify's "Wrapped" campaign offers users personalized insights and statistics about their music listening habits throughout the year, creating a fun and interactive way to reflect on their favorite songs and artists.
Formula applied by the Campaign to elicit customer action -
The personalized "Wrapped" playlists and data visualizations that allow users to look back at their musical journey and discover their most-streamed songs, genres, and artists of the year.
Business Title
A Look at
the Campaign
1. Spotify's "Wrapped" campaign generates personalized playlists for each user based on their listening habits, showcasing their top songs, artists, genres, and even the number of minutes spent streaming music throughout the year.
2. The campaign uses catchy visuals and data-driven insights to create shareable content that users can post on social media platforms, fostering a sense of community and sparking conversations about music tastes.
3. Along with individualized playlists, Spotify also provides users with a global "Wrapped" playlist that features the most popular songs, artists, and trends of the year, allowing users to discover new music based on popular trends worldwide.
4. Users can access their "Wrapped" summaries directly on the Spotify app or through a dedicated website, where they can explore their personalized insights and engage with various interactive elements.
5. The campaign's engaging nature encourages users to interact with their "Wrapped" statistics, share their favorites, and reminisce about their musical journey throughout the year.
6. Spotify often collaborates with renowned artists and celebrities to create exclusive content for the "Wrapped" campaign, such as custom playlists and behind-the-scenes footage, adding an extra layer of excitement and exclusivity.
7. The campaign also supports Spotify's algorithm and curated playlists, as it recommends new music based on users' individualized "Wrapped" summaries, helping them discover emerging artists and hidden gems.
8. The "Wrapped" campaign is not only a fun way to reflect on personal music tastes but also serves as a promotional tool for artists and labels, as it showcases their popularity and success on the platform, giving them additional exposure.
9. Spotify's "Wrapped" campaign has become a highly anticipated yearly event for Spotify users, encouraging loyalty and engagement while providing an enjoyable way to celebrate and share their music preferences with friends and followers.