The Sony "Make.Believe" brand campaign was a marketing initiative launched by Sony Corporation, a multinational conglomerate known for its diverse range of consumer electronics, entertainment products, and services. The campaign aimed to communicate Sony's commitment to innovation, creativity, and the power of imagination in enhancing people's lives through technology and entertainment. Here's a breakdown of the key elements of the campaign:

1. Slogan: "Make.Believe" is the central slogan of the campaign. The use of a period in the middle of the word "Make" and "Believe" is a stylistic choice to emphasize the idea that making and believing are two essential elements that drive Sony's products and services.

2. Imaginative Messaging: The campaign message encourages people to harness their imagination and creativity to envision a better, more exciting future made possible by Sony's products and technologies. It suggests that with Sony, one can turn dreams into reality.

3. Broad Applicability: "Make.Believe" is a versatile slogan that can be applied to various aspects of Sony's business, including consumer electronics (like TVs, cameras, and audio equipment), entertainment (such as movies, music, and gaming), and professional solutions (like cameras, medical equipment, and business technology).

4. Storytelling: The campaign often featured compelling storytelling in its advertisements and promotional materials. These stories highlighted real-world examples of how Sony's products and innovations could impact people's lives and inspire creativity.

5. Integration: Sony used the "Make.Believe" slogan and theme across different marketing channels, including television commercials, print advertisements, online campaigns, and in-store displays. This ensured a consistent and unified brand message.

6. Innovation Showcase: The campaign also served as a platform to showcase Sony's commitment to technological advancement and innovation. It highlighted the company's dedication to pushing boundaries and delivering cutting-edge products and services.

7. Emotional Appeal: By focusing on the power of imagination and belief, Sony aimed to connect with consumers on an emotional level. The campaign aimed to make people feel that Sony's products could enable them to realize their dreams and aspirations.