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Social Mobility foundation - Stay Down Campaign
Targeting - Employers, organizations, and the public to raise awareness about the class pay gap and foster a commitment to addressing workplace classism
Core Theme of the Campaign -
Using horror as a metaphor, the campaign portrays classism as a sinister force holding individuals down physically and mentally. It creatively conveys the hidden and pervasive nature of workplace discrimination
About the
Campaign -
The Stay Down Campaign by the Social Mobility Foundation sheds light on workplace classism, unveiling the grim reality of unequal pay and discrimination faced by employees from working-class backgrounds
Formula applied by the Campaign to elicit customer action -
The campaign uses a short horror film format to dramatize the insidious nature of classism. It serves as a wake-up call to employers, urging them to measure, report, and close the class pay gap
Business Title
A Look at
the Campaign
- Stay Down Campaign focuses on workplace classism and unequal pay.
- Utilizes a horror film format to creatively depict the insidious nature of class discrimination.
- Encourages employers to measure, report, and close the class pay gap.
- Targets employers and the public to raise awareness about workplace classism.
- Aims to provoke conversations and actions towards a more equitable work environment
Should you find value in this succinct overview, you will appreciate access to
BRAND
COLOSSAL
An exhaustive analysis we have garnered elucidating the following 3 studies -
A. The comprehensive breakdown & precise elements that led to the campaign’s success
B. Intricate details behind the campaign to ensure you don't miss any valuable insights we've uncovered
C. Components required to execute a similar campaign or a campaign of equivalent magnitude at your scale
This shall be alongside an extensive compendium of these insights for more than 1600 additional successful campaigns.
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