Snapchat - Wait’ll You See This Campaign
The target audience includes tech-savvy millennials and Gen Z users who are enthusiastic about new technology, social media, and interactive experiences. This audience is likely to be drawn to innovative and visually impressive content that offers a fresh and engaging way to interact with digital media.
Core Theme of the Campaign -
The campaign’s interesting take lies in its emphasis on AR as a tool for creating unique, engaging experiences. By presenting Snapchat as a platform that offers not just social media but a gateway to immersive, fantastical worlds, the campaign effectively highlights the app’s distinctive features and capabilities.
About the
Campaign -
Snapchat’s "Wait’ll You See This" campaign leverages augmented reality (AR) to create a visually striking and interactive experience. It showcases the platform’s AR capabilities with trippy, engaging visuals that captivate users and encourage them to explore Snapchat’s unique features.
Formula applied by the Campaign to elicit customer action -
The campaign’s highlight is its innovative use of AR technology to create immersive, visually captivating content. The trippy and surreal visuals draw viewers in, showcasing Snapchat’s ability to transform ordinary experiences into extraordinary, interactive adventures.
A Look at the Campaign
AR Innovation: Showcases Snapchat’s AR capabilities with visually striking and immersive experiences.
Engaging Visuals: Uses trippy and surreal visuals to captivate viewers and highlight the platform’s unique features.
Interactive Experience: Focuses on the interactive nature of Snapchat’s AR tools, encouraging users to engage with the content.
Tech-Savvy Appeal: Targets millennials and Gen Z who are interested in the latest technology and interactive experiences.
Platform Differentiation: Positions Snapchat as more than just a social media app, emphasizing its role in creating unique, immersive content.
Visual Impact: Strong, memorable visuals make the campaign stand out and encourage user engagement.
Creative Execution: Uses creative and imaginative concepts to effectively showcase Snapchat’s AR capabilities.
User Engagement: Encourages users to explore and experiment with Snapchat’s AR features, driving deeper engagement with the platform.