Snapchat - Sponsored Lenses
Targeting - Snapchat users, primarily millennials and Gen Z, who enjoy using filters to express themselves and engage with interactive content.
Core Theme of the Campaign -
The campaign provides an innovative way for brands to seamlessly integrate their products or services into users' daily Snapchat experiences, creating a fun and interactive marketing platform.
About the
Campaign -
Snapchat's Sponsored Lenses campaign allows brands to create interactive augmented reality (AR) filters that users can use on their selfies, enhancing their Snapchat experience with branded content.
Formula applied by the Campaign to elicit customer action -
The campaign highlights the unique and engaging nature of Snapchat's AR filters, allowing brands to creatively connect with their target audience and generate brand awareness and interaction.
Business Title
A Look at
the Campaign
1. Snapchat's Sponsored Lenses campaign allows brands to create AR filters that users can apply to their selfies, incorporating branded elements, logos, animations, or customized effects.
2. Brands can design lenses that align with their marketing goals, whether it's promoting a new product, raising brand awareness, or creating a memorable experience for users.
3. These lenses can feature interactive elements, such as a game or a face-mapping effect, encouraging users to engage with the brand's content and share it with their friends.
4. The sponsored lenses appear in the lens carousel alongside regular filters, giving users the option to choose and use them in their Snapchat snaps.
5. Snapchat's advanced facial recognition technology ensures that the lenses map accurately to users' faces, creating a seamless and immersive augmented reality experience.
6. Brands can track the performance of their lenses through Snapchat's analytics, gaining insights into reach, engagement, and user demographics, allowing for data-driven campaign optimization.
7. The campaign enhances brand visibility as users share their snaps using the sponsored lenses, extending the brand's reach and potentially going viral within the Snapchat community.
8. Sponsored Lenses have been used by various brands, ranging from movie studios promoting new films to beauty companies offering virtual makeovers, demonstrating the versatility and creative possibilities of the campaign.
9. Snapchat's Sponsored Lenses campaign offers an exciting opportunity for brands to connect with their target audience in a personalized and interactive way, strengthening brand recognition and fostering user engagement.
10. By creating an enjoyable and memorable experience, Snapchat's Sponsored Lenses campaign showcases how augmented reality leveraged as a powerful marketing tool, allowing brands to captivate and connect with users in a unique and immersive manner.