Skidmore, Owings & Merrill (SOM) - Designing for a Better Tomorrow
Targeting - Architects, urban planners, developers, sustainability advocates, and anyone interested in sustainable design and creating a positive impact on the built environment.
Core Theme of the Campaign -
The "Designing for a Better Tomorrow" campaign showcases how SOM integrates cutting-edge design with a deep understanding of social, environmental, and economic factors to create sustainable and resilient urban spaces.
About the
Campaign -
Skidmore, Owings & Merrill (SOM) launches the "Designing for a Better Tomorrow" campaign, showcasing their commitment to sustainable architecture and urban design solutions that address global challenges.
Formula applied by the Campaign to elicit customer action -
The campaign highlights SOM's innovative approach to design, combining sustainable practices, technological advancements, and community engagement to create a better future for cities and the environment.
Business Title
A Look at
the Campaign
1. SOM emphasizes the importance of sustainable architecture as a means to address pressing global challenges such as climate change, rapid urbanization, and resource scarcity.
2. The campaign highlights SOM's portfolio of projects that showcase their commitment to sustainable design, including energy-efficient buildings, green infrastructure, and resilient urban planning solutions.
3. SOM's approach involves extensive research and collaboration with stakeholders to understand the unique context and needs of each project, ensuring the design meets the environmental, social, and economic goals of the community.
4. The campaign emphasizes the integration of advanced technologies, such as green building materials, renewable energy systems, and smart infrastructure, to create more efficient and sustainable urban environments.
5. SOM's sustainable design solutions prioritize resource efficiency, waste reduction, and the use of renewable energy sources to minimize the ecological footprint of buildings and the surrounding urban fabric.
6. In addition to environmental sustainability, the campaign showcases SOM's focus on social sustainability, promoting inclusive design principles that prioritize accessibility, equity, and community engagement.
7. Through the "Designing for a Better Tomorrow" campaign, SOM shares their thought leadership in sustainable design practices and advocates for the adoption of such principles across the architecture and urban planning industries.
8. The campaign also addresses the importance of resilient design, showcasing SOM's expertise in designing for climate change impacts, such as sea-level rise, extreme weather events, and urban heat island effect.
9. SOM aims to inspire architects, urban planners, and developers to embrace sustainability as a fundamental aspect of their work, encouraging them to prioritize the long-term well-being of communities and the planet.
10. Ultimately, the "Designing for a Better Tomorrow" campaign by SOM seeks to create a collective understanding and commitment to sustainable design, shaping a future where cities are environmentally responsible, socially inclusive, and resilient to the challenges that lie ahead.