Skanska - Building What Matters
Targeting - Individuals and organizations interested in construction and development projects with a focus on sustainability and community impact.
Core Theme of the Campaign -
Skanska takes a unique approach by not just focusing on the physical structures but also highlighting the purpose and positive outcomes these buildings bring to people's lives.
About the
Campaign -
Skanska's "Building What Matters" campaign is a marketing initiative by the construction company to showcase its commitment to constructing meaningful and sustainable structures.
Formula applied by the Campaign to elicit customer action -
The campaign emphasizes Skanska's dedication to building projects that have a positive impact on communities and the environment, aligning with the company's values of sustainability and social responsibility.
Business Title
A Look at
the Campaign
1. Skanska's "Building What Matters" campaign aims to redefine the narrative around construction projects, shifting the focus from just structures to the positive contributions they make.
2. The campaign showcases Skanska's portfolio of projects that exemplify sustainable and socially responsible construction practices.
3. Emphasis is placed on the environmental considerations, such as energy efficiency and green building materials, in each project.
4. Skanska highlights collaborations with local communities, demonstrating a commitment to engaging and involving stakeholders in the building process.
5. Social media platforms are utilized to share success stories, testimonials, and behind-the-scenes looks at ongoing projects.
6. The campaign underlines Skanska's dedication to innovation in construction, incorporating the latest technologies and methodologies for more efficient and sustainable building processes.
7. Interactive elements, such as virtual tours and webinars, engage the audience in understanding the intricacies of Skanska's projects.
8. Metrics and impact assessments are shared to quantify the positive outcomes of completed projects.
9. The campaign invites collaboration and feedback, fostering a sense of community engagement in the construction industry.