Singapore Changi Airport - Changi:The Social Tree
Targeting - Travelers of all ages who are looking for an immersive and interactive experience, and who enjoy sharing their travel moments with others.
Core Theme of the Campaign -
"Changi: The Social Tree" offers a creative and technologically advanced way for travelers to leave their mark and document their travel memories while simultaneously creating a vibrant community within the airport.
About the
Campaign -
Singapore Changi Airport's "Changi: The Social Tree" campaign is an interactive installation that allows travelers to upload and share their photos, creating a unique and engaging way to connect with others and celebrate the airport experience.
Formula applied by the Campaign to elicit customer action -
The campaign's highlight is "The Social Tree," a massive eight-meter-tall installation that features 64 high-definition screens showcasing travelers' photos and videos, fostering a sense of camaraderie and connection among passengers.
Business Title
A Look at
the Campaign
1. "Changi: The Social Tree" invites travelers to capture special moments using their smartphones or cameras and upload them to the installation, creating a visually stunning display that captures the diversity of visitors.
2. The installation features 64 high-definition screens arranged in a circular formation, showcasing the uploaded photos and videos in an innovative and captivating manner.
3. Travelers can upload their images through various methods, including direct upload from their devices, through social media platforms, or by scanning their boarding passes, making it convenient and accessible for everyone.
4. The campaign encourages travelers to share their experiences and connect with others, fostering a sense of community and creating a unique bond between passengers who not cross paths otherwise.
5. Each photo or video uploaded to "The Social Tree" is accompanied by a message from the traveler, allowing for personal narratives and storytelling, adding emotional depth to the shared experience.
6. The installation updates in real-time, ensuring that new uploads are promptly displayed, keeping the content fresh and engaging for passengers passing by.
7. "Changi: The Social Tree" not only serves as a platform for sharing and connection but also as a visually striking centerpiece that adds to the vibrant and modern ambiance of the airport.
8. The campaign aims to create a memorable and inclusive travel experience, highlighting the diverse range of people, cultures, and destinations that pass through Changi Airport, celebrating the spirit of travel and exploration.
9. Through "The Social Tree," Singapore Changi Airport establishes itself as an innovative and technologically advanced airport, using interactive installations to enhance passenger experience and engage with travelers on a deeper level.
10. The campaign's overall goal is to create a sense of belonging and excitement for travelers, fostering connections and leaving a lasting impression of their time at Changi Airport.