Shake Shack - Shack Track & Field
Targeting - Fitness enthusiasts, runners, and individuals interested in a healthy lifestyle who also enjoy the Shake Shack dining experience.
Core Theme of the Campaign -
This campaign combines the love for fitness and delicious food, creating a unique incentive for individuals to stay active and engage with the Shake Shack brand.
About the
Campaign -
The Shake Shack, Shack Track & Field Campaign is a community fitness initiative that encourages participants to join organized runs and earn rewards at Shake Shack locations.
Formula applied by the Campaign to elicit customer action -
Participants who complete a designated number of runs receive free Shake Shack menu items as a reward for their physical activity.
Business Title
A Look at
the Campaign
1. Shack Track & Field is designed to bring together individuals who enjoy running and appreciate Shake Shack's food and community spirit.
2. Participants are encouraged to join organized runs hosted by Shake Shack in partnership with local running clubs or charities.
3. The runs vary in distances and locations, providing options for participants of different fitness levels and geographic locations.
4. Upon completing a designated number of runs, participants earn rewards such as free menu items at Shake Shack locations.
5. Participation is free, and individuals can join the Shack Track & Field program by signing up through the Shake Shack website or app.
6. The campaign not only promotes physical activity but also fosters a sense of community by connecting like-minded individuals through shared fitness interests.
7. Shake Shack often collaborates with well-known fitness personalities, influencers, or athletes to further engage the target audience and create buzz around the campaign.
8. The campaign periodically organizes special events or themed runs, adding a fun and exciting element to the overall experience.
9. Through Shack Track & Field, Shake Shack positions itself as a brand that cares about the well-being of its customers while offering unique rewards and experiences beyond just food.
10. Overall, the Shack Track & Field Campaign combines fitness, community, and delicious rewards to create a compelling initiative that promotes an active lifestyle and strengthens the bond between Shake Shack and its customers.