Samsung - Bespoke Kitchen
Targeting - Homeowners or individuals in the midst of renovating their kitchen who value personalization, design flexibility, and innovative home appliances.
Core Theme of the Campaign -
The campaign took a unique approach by giving consumers the power to design their kitchen, empowering them to express their individuality and create a culinary space that reflects their personality.
About the
Campaign -
Samsung's Bespoke Kitchen campaign aimed to revolutionize the kitchen with customizable modular appliances that allow users to design their own personalized culinary space.
Formula applied by the Campaign to elicit customer action -
The highlight of the campaign was the concept of customization, where users could mix and match various modules to create a kitchen that suits their specific needs, style, and preferences.
Business Title
A Look at
the Campaign
1. Samsung's Bespoke Kitchen campaign aimed to transform traditional kitchen designs by offering a customizable and modular approach to kitchen appliances.
2. The campaign highlighted the versatility of the Bespoke Kitchen collection, allowing users to choose from various modules such as refrigerators, ovens, cooktops, and more, offering flexibility in design and functionality.
3. Samsung showcased the aesthetic appeal of the Bespoke Kitchen appliances, focusing on modern and sleek designs that seamlessly integrate into any kitchen style.
4. The campaign emphasized the ease of customization, enabling users to mix and match different modules to create a kitchen layout that fits their unique needs and preferences.
5. Samsung highlighted the innovative features of the Bespoke Kitchen appliances, such as smart connectivity, energy efficiency, and advanced technology that enhances convenience and enhances the cooking experience.
6. The campaign showcased the durability and quality of the Bespoke Kitchen collection, assuring users that their kitchen appliances will stand the test of time.
7. Samsung highlighted the practicality of the Bespoke Kitchen appliances, showcasing space-saving solutions and optimized storage options to maximize functionality in smaller or more challenging kitchen spaces.
8. The Bespoke Kitchen campaign positioned Samsung as a leader in kitchen innovation, offering a range of customizable and technologically advanced appliances that elevate the cooking and dining experience for users.