Royal Foundation Centre - Shaping Us Campaign
Targeting - Parents, caregivers, educators, policymakers, and The general public. By reaching A broad audience, the campaign aims to create a collective understanding and commitment to prioritizing early childhood development.
Core Theme of the Campaign -
The active involvement of the Princess of Wales in leading the campaign. This lends a personal and influential touch, leveraging her role to draw attention to the significance of early childhood in shaping the trajectory of individuals.
About the
Campaign -
The Shaping Us Campaign, launched by the Royal Foundation Centre for Early Childhood, is a long-term initiative led by the Princess of Wales. It focuses on raising awareness about the crucial importance of early childhood in shaping the future adults we become.
Formula applied by the Campaign to elicit customer action -
The key highlight is its emphasis on transforming the perception of early childhood from a mere issue to a critical period that significantly influences an individual's development. The campaign aims to bring attention to the long-lasting impact of the early years on adult outcomes.
Business Title
A Look at
the Campaign
- Led by the Princess of Wales, the Shaping Us Campaign is a Royal Foundation Centre initiative.
- Aims to raise awareness about the critical role of early childhood in shaping adult outcomes.
- Transforms the perception of early childhood from an issue to a vital developmental period.
- Emphasizes the long-lasting impact of the early years on an individual's future.
- Actively involves the Princess of Wales to add a personal and influential dimension.
- Targets parents, caregivers, educators, policymakers, and the general public.
- Seeks to create a collective understanding and commitment to prioritize early childhood.
- Aims to bring about positive changes in policies and practices related to early childhood.