Royal Caribbean "Come Seek" Campaign
Targeting - Travel enthusiasts, cruise vacationers
Core Theme of the Campaign -
Promoting adventure and discovery through cruise vacations
About the
Campaign -
Cruise line promotion
Formula applied by the Campaign to elicit customer action -
Inviting travelers to explore new horizons with Royal Caribbean
Business Title
A Look at
the Campaign
Royal Caribbean's "Come Seek" campaign was one of its marketing initiatives aimed at promoting its cruise vacations. Royal Caribbean is a well-known cruise line company that operates a fleet of cruise ships offering a variety of cruise experiences to destinations around the world. The "Come Seek" campaign was designed to convey a sense of adventure, excitement, and exploration to potential cruisers. Here's an overview of the campaign:
1. Tagline and Message: "Come Seek" served as the campaign's tagline, and it encapsulated the essence of the Royal Caribbean experience. The message was an invitation for travelers to seek out new adventures, explore unique destinations, and create unforgettable memories while cruising with Royal Caribbean.
2. Adventure and Exploration: The campaign emphasized the idea of cruise vacations as opportunities for adventure and exploration. It highlighted the diverse range of destinations and activities that Royal Caribbean cruises offered, from exotic Caribbean islands to thrilling onboard experiences like zip-lining, rock climbing, and entertainment options.
3. Variety of Experiences: Royal Caribbean's fleet includes ships of various sizes and themes, catering to different types of travelers. The campaign showcased the variety of experiences available, from family-friendly cruises to luxury and adventure-themed options.
4. Entertainment and Innovation: Royal Caribbean is known for its innovative onboard amenities, including Broadway-style shows, world-class dining, and even attractions like simulated skydiving and surfing. "Come Seek" promoted these unique features to attract travelers seeking both relaxation and entertainment.
5. Cruise Lifestyle: The campaign also sought to convey the idea of a cruise lifestyle, where travelers could enjoy a hassle-free vacation with all their needs catered to while exploring multiple destinations without constantly packing and unpacking.
6. Digital and Social Media: Like many modern marketing campaigns, "Come Seek" likely had a strong digital and social media presence. It would have included eye-catching visuals, videos, and engaging content on platforms like Facebook, Instagram, and YouTube to reach a wide audience.