1. The Roche "Know Your Blood Type" campaign offers free blood type testing in various locations such as healthcare centers, community events, and blood donation drives.

2. Participants can have their blood type determined by a simple and quick test that involves a small blood sample.

3. The campaign aims to educate people about the four main blood types (A, B, AB, and O) and their subtypes (positive or negative), explaining their compatibility for blood transfusions.

4. Information about the potential health implications associated with different blood types, such as increased risk for certain diseases or conditions, is shared to help individuals take proactive measures in managing their health.

5. The campaign also highlights the importance of knowing your blood type in emergency situations, as it allows for a faster and more targeted response in case of a blood transfusion need.

6. Various educational materials, including brochures and online resources, are made available to further enhance knowledge about blood types, their inheritance patterns, and the significance of blood compatibility in family planning.

7. Roche collaborates with healthcare professionals and organizations to spread awareness about the campaign, ensuring accurate information reaches a wide audience.

8. The campaign emphasizes the empowerment that comes from understanding one's blood type, enabling individuals to make educated decisions regarding blood donations, organ transplants, and health choices.

9. Through the "Know Your Blood Type" campaign, Roche aims to encourage individuals to take an active role in their healthcare by understanding their blood type and using this knowledge to make informed decisions.

10. Overall, the campaign strives to create a society that is well-informed about blood types, fostering a sense of personal responsibility for health and well-being.