Redken - Style Your Story
Targeting - Individuals of all genders who value self-expression, creativity, and personal style, and who seek innovative and reliable haircare products to achieve their desired looks.
Core Theme of the Campaign -
The campaign took an interesting approach by showcasing the transformative power of hair and how it can influence one's confidence, identity, and personal narrative, ultimately acting as a form of self-expression and empowerment.
About the
Campaign -
Redken's "Style Your Story" campaign aimed to empower individuals to express their unique style and personality through their hair, providing them with innovative and high-quality hair products to achieve their desired looks.
Formula applied by the Campaign to elicit customer action -
The highlight of the campaign was Redken's commitment to celebrating individuality and self-expression, inspiring people to embrace their unique style and use their hair as a means of creative expression.
Business Title
A Look at
the Campaign
1. The "Style Your Story" campaign aimed to redefine the importance of hair in one's personal narrative, showcasing how it a powerful tool for self-expression and creative exploration.
2. Redken emphasized its commitment to innovation and quality, showcasing its range of haircare products that cater to different hair types, textures, and styling preferences.
3. The campaign highlighted the expertise of Redken's hairstylists and professionals, providing tips, tutorials, and inspiration on how to achieve various hairstyles and looks using Redken products.
4. Redken showcased the transformative power of hair through real-life stories and testimonials, demonstrating how individuals were able to embrace their unique style and boost their confidence through the versatility of their hair.
5. The campaign encouraged individuals to experiment with their hair, showcasing different styling techniques, trends, and personalized looks that achieved using Redken products.
6. Redken emphasized the importance of hair health and care, showcasing its range of nourishing and revitalizing products designed to keep hair in optimal condition, allowing for better styling outcomes.
7. The "Style Your Story" campaign celebrated diversity and inclusivity, showcasing individuals with different hair types, textures, and styles, embracing the idea that everyone has their own unique story to tell through their hair.
8. Redken positioned itself as a trusted brand that not only provides high-quality haircare products but also fosters a community of individuals passionate about self-expression, creativity, and embracing their unique style journeys.